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View Full Version : Building a Balanced Scorecard


ccochran
15th June 2005, 01:27 AM
Hello, all:

I was asked to write something on how to build a balanced scorecard. Since I've never been too satisfied by the approaches I've seen to developing metrics around the balanced scorecard, I jumped at the opportunity. Five different tools are used in conjuction with the article, and they're all attached here. I think this will run in the Sept or Oct issue of Quality Digest. Let me know what you think about the article and tools.

Craig

ccochran
15th June 2005, 01:28 AM
...And here's the tool for prioritizing/trimming the measures that come out of each functional work group (see attached). I could only attach 5 files to the original post.

Craig

ccochran
22nd June 2005, 07:27 AM
Yesterday I held a Quality Network Meeting in Dalton, GA, with "Building a Balanced Scorecard" as the topic. We had a great turnout and a lot of good interaction. For anybody who is interested, I've attached the presentation. Feel free to use it as you see fit.

Craig

Jim Wynne
22nd June 2005, 09:02 AM
Hello, all:

I was asked to write something on how to build a balanced scorecard. Since I've never been too satisfied by the approaches I've seen to developing metrics around the balanced scorecard, I jumped at the opportunity. Five different tools are used in conjuction with the article, and they're all attached here. I think this will run in the Sept or Oct issue of Quality Digest. Let me know what you think about the article and tools.

Craig
With due respect, I think the Balanced Scorecard idea is nothing more than MBO dressed up in an ill-fitting new suit in hopes that it can be slipped past the gatekeepers unnoticed.

ccochran
22nd June 2005, 03:43 PM
Goals, metrics, and/or objectives are a fact of life. They are basic communication tools. Without some sort of objective in mind, the organization doesn't have a rudder. That said, there are right ways and wrong ways to apply objectives. Using them as a stick to knock people over the heads (a la MBO), is not the right way. The balanced scorecard is one of the better ways to develop metrics. In my world, measurables are simply a way of telling somebody what's important to the organization's success and telling them how to contribute to that success. Not a bad idea, huh?

Craig

Jim Wynne
22nd June 2005, 04:21 PM
Goals, metrics, and/or objectives are a fact of life. They are basic communication tools. Without some sort of objective in mind, the organization doesn't have a rudder. That said, there are right ways and wrong ways to apply objectives. Using them as a stick to knock people over the heads (a la MBO), is not the right way. The balanced scorecard is one of the better ways to develop metrics. In my world, measurables are simply a way of telling somebody what's important to the organization's success and telling them how to contribute to that success. Not a bad idea, huh?

Craig
But there's nothing inherent in BSC that prevents metrics from A) being unreasonably specified, and B) used as a weapon of mass destruction. Sounds like MBO, huh? The reason that MBO was eventually discredited was not that anyone felt that objectives, per se, were a bad idea. The problem was in putting identification of objectives in the hands of people who aren't qualified to do it. And the population includes so many of those people that there's no reason to believe that BSC will be any more successful. What's changed that makes MBO--which is what BSC is--more likely to succeed?

ccochran
22nd June 2005, 04:49 PM
You're right; the success of anything is in smart application of the tools. Good tools in the hands of not-so-smart people? Watch out.

The uniqueness of BSC is in the structure of the metrics, not in the deployment. So, an organization could still deploy the objectives incorrectly and make lots of other bad decisions. Diversifying objectives away from strictly financial metrics is the main point of BSC. In fact, the entire book, The Balanced Scorecard, could be boiled down to about 3-4 pages.

Here's an interesting analogy that you might enjoy. I go in lots of facilities that use control charts incorrectly. Either the operators don't know how to react to the points, or they've drawn spec limits on the charts instead of control limits, or the process has shifted and they continue to use old limits, or the charts have simply become ugly and expensive wall paper. I would say a majority of plants I visit incorrectly use control charts. It would be easy for me to say, "Control charts are bad because people don't know how to use them." That's ridiculous, though. Control charts are just management tools--like millions of other tools, including objectives--that have to be used correctly.

I'll refrain from launching my anti-control chart campaign for now...

Craig

Jim Wynne
22nd June 2005, 05:00 PM
You're right; the success of anything is in smart application of the tools. Good tools in the hands of not-so-smart people? Watch out.

The uniqueness of BSC is in the structure of the metrics, not in the deployment. So, an organization could still deploy the objectives incorrectly and make lots of other bad decisions. Diversifying objectives away from strictly financial metrics is the main point of BSC. In fact, the entire book, The Balanced Scorecard, could be boiled down to about 3-4 pages.

Here's an interesting analogy that you might enjoy. I go in lots of facilities that use control charts incorrectly. Either the operators don't know how to react to the points, or they've drawn spec limits on the charts instead of control limits, or the process has shifted and they continue to use old limits, or the charts have simply become ugly and expensive wall paper. I would say a majority of plants I visit incorrectly use control charts. It would be easy for me to say, "Control charts are bad because people don't know how to use them." That's ridiculous, though. Control charts are just management tools--like millions of other tools, including objectives--that have to be used correctly.

I'll refrain from launching my anti-control chart campaign for now...

Craig
I can't argue with the theoretical goodness of a motherhood statement. I have had experiences similar to yours when it comes to control charts and statistical applications in general. I'd go so far as to say that the majority of people using control charts don't understand what they're doing. Does that make control charts bad? Of course not, and I'm not saying that BSC or even MBO is bad. But if a company doesn't want to go to the trouble of finding and hiring people who are smart enough to implement smart strategies, there's no point in claiming the emperor ain't naked. There's an awful lot of time and money squandered on SPC programs (and management consultants) that don't produce useful results beyond satisfying a customer's demand to see charts at the machines.
Part of the reason that American manufacturing is in that southbound handbasket is all of these ridiculous charades. American manufacturing wants to go to heaven, but it doesn't want to die first.

Wes Bucey
22nd June 2005, 05:02 PM
But there's nothing inherent in BSC that prevents metrics from A) being unreasonably specified, and B) used as a weapon of mass destruction. Sounds like MBO, huh? The reason that MBO was eventually discredited was not that anyone felt that objectives, per se, were a bad idea. The problem was in putting identification of objectives in the hands of people who aren't qualified to do it. And the population includes so many of those people that there's no reason to believe that BSC will be any more successful. What's changed that makes MBO--which is what BSC is--more likely to succeed?
Management By Objective (MBO) may be discredited (I wholeheartedly agree it is, and well deserves to be, discredited), but somehow the word hasn't gotten out to a lot of organizations which still use it, most notably "call centers" and piecework shops doing contract work for other organizations.

I have seen numerous examples here in the Cove and over in the ASQ Forums where folks come in with chips on their shoulders, demanding "solutions" to dealing with "balky" employees who "refuse" to meet the quotas set by management.

There are days it seems like folks NEVER heard of "Red Beads" or NEVER read Bible tales about Pharaoh forcing slaves to make bricks without straw as a binder. Some of these posters seem like they would enjoy bringing back the whipping post.

And people ask me why I drink. Caipirinha or margarita anyone?

ccochran
22nd June 2005, 05:04 PM
American manufacturing wants to go to heaven, but it doesn't want to die first.

Very good. I needed that...

Jim Wynne
22nd June 2005, 05:12 PM
Some of these posters seem like they would enjoy bringing back the whipping post.
The great irony is that the ones who would like to see the return of the whippin' post are the ones who most need to be strapped to it.

Caipirinha or margarita anyone?
Make mine a double, please:biglaugh:

Jennifer Kirley
22nd June 2005, 05:16 PM
I can't argue with the theoretical goodness of a motherhood statement. I have had experiences similar to yours when it comes to control charts and statistical applications in general. I'd go so far as to say that the majority of people using control charts don't understand what they're doing. Does that make control charts bad? Of course not, and I'm not saying that BSC or even MBO is bad. But if a company doesn't want to go to the trouble of finding and hiring people who are smart enough to implement smart strategies, there's no point in claiming the emperor ain't naked. There's an awful lot of time and money squandered on SPC programs (and management consultants) that don't produce useful results beyond satisfying a customer's demand to see charts at the machines.
Part of the reason that American manufacturing is in that southbound handbasket is all of these ridiculous charades. American manufacturing wants to go to heaven, but it doesn't want to die first.What I've observed with 6S is that a method sells like a brand. IMHO, Balanced Scorecard is such a method, just as TQM, ISO, SPC and a host of others. All can be used well, used badly, used to deceive and used to justify personal delusions of grandeur.

In my experience dealing with a number of local small businesses there is a scary place where the owner starts handing over power to trusted people so the business can grow. Some do better at this than others, and some do a better job of hiring talent at others for a variety of reasons.

One reason is that locally I do not see a wealth of such people, who truly understand any of these systems enough to implement and maintain them. Worse, there are even fewer leaders who know how to find and recruit the right champion from that small pool of skilled and spirited people. These leaders need to understand the methods better so they know how to talk with the experts, and can (eventually, I hope) learn to trust them.

And so it makes sense to me to place out there a variety of expressions and teaching efforts to the same general end, because just as there are multiple intelligences there are multiple ways to appeal to them. Certainly there is a need to spread this knowlege, at all levels, in the way most appropriate for each.