Hi,

Our company is currently going for ISO 9001 certification and preparation is underway.

As a communication plan across our organization in all locations, we would like to have some kind of Punchline for ISO 9001.

Would anyone suggest one?

Thanks a lot !

Hi,

Our company is currently going for ISO 9001 certification and preparation is underway.

As a communication plan across our organization in all locations, we would like to have some kind of Punchline for ISO 9001.

Would anyone suggest one?

Thanks a lot !


ISO is very Nice-O :lol:

I'm just kidding here... Are you looking for a one line statement that will get your employees excited about going to ISO certification? Or are you looking for a type of presentation to forward across the organization.

Hi,

Our company is currently going for ISO 9001 certification and preparation is underway.

As a communication plan across our organization in all locations, we would like to have some kind of Punchline for ISO 9001.

Would anyone suggest one?

Thanks a lot !What do you mean by punchline (http://en.wikipedia.org/wiki/Punchline)?

Could you do a company contest for a punchline and give prizes? This tends to gives staff members a feeling of involvement.

"Punchline" implies that someone is wanting to convey "a joke" ;)

How about the old cliche' "say what you do, do what you say, prove it, and then improve it"?

ISO - Its not just for breakfeast anymore.

Do what you say, say what you do, one thing leads to another.............. yeah yeah yeah - ABC?

Up your nose with ISO.

As a communication plan across our organization in all locations, we would like to have some kind of Punchline for ISO 9001.

Do you really mean a tagline and not a punchline? :confused:

Do you really mean a tagline and not a punchline? :confused:Tag, your ISO.

ISO - Its not just for breakfeast anymore.

Hey, I like that!
Maybe "ISO - management standard of champions"?

:lmao:

Would anyone suggest one?Never mind punchlines... Just make it useful. Er... did I just invent a punchline?

/Claes

ISO 9000 - Making consultants happy since 1987:lol:

ISO 9000 - Making consultants happy since 1987:lol:
Sidney, this is the most truthful and accurate statement I have seen yet:applause:

Thanks everyone, but I am looking for a tagline, one line statement that will get employees excited about the ISO certification.

The idea for a contest also sounds good..

Thanks everyone, but I am looking for a tagline, one line statement that will get employees excited about the ISO certification.

The idea for a contest also sounds good..

I'll go with good ol' Dr. Deming on this one. Slogans generally don't help anything. There isn't much you can do to get anyone excited about ISO registration. The best you can hope for is mildly amused. It's kind of like trying to get someone who carries bricks for a living excited about adding a few more bricks to the load, by telling him what great fun it is to carry bricks.:D

They got a big kick out of the contest 5 years ago. We are talking about doing the contest again. We took everyone's submissions (there was a limit and two categories- contest and just for fun), and let all of the workers vote on the appropriate ones (100% funny ones were just shared). There were 5 prizes. The winning solgan was printed on pencils, pens, a couple of other things.

They got a big kick out of the contest 5 years ago. We are talking about doing the contest again. We took everyone's submissions (there was a limit and two categories- contest and just for fun), and let all of the workers vote on the appropriate ones (100% funny ones were just shared). There were 5 prizes. The winning solgan was printed on pencils, pens, a couple of other things.

You got people excited about a contest, which is not the same as getting them excited about ISO.

ISO 9000 - Making consultants happy since 1987:lol:
And registrars...

1991 thru 2001 for me... And, somewhat, continuing... :cfingers:

You got people excited about a contest, which is not the same as getting them excited about ISO.
Back when I was doing implementations at places like Harley and Motorola, I was part cheer leader in a 'project'. We came up with slogans and posters and such. There was a big awareness drive. It was an educational experience for a lot of people. It was mostly about getting people excited about their jobs. About understanding their job requirements and being able to articulate them as well as to perform.

It's a job unto its self getting people excited and motivated. Success was rewarding personally. It made me feel good.

ehari

What are the employees asking about ISO 9000?

Usually, someone wonders what ISO 9000 will do for them and what it will change about the way they work, as well as what ISO 9000 is in the first place.

I am in agreement with Jim Wynne, no slogan is better. Where I work, here in midwest America, workers have a very poor opinion of anything that comes with a slogan.

A slogan is saying to the whole company that management is improving itself. "Management is rolling out a whole new deal and it's called ISO 9000." It isn't new machinery, it isn't a new plant or a partnership with another company, and frankly, it sounds bogus.

Curiously, this phenomena is also in personal life. Talking about an idea has a tendancy to lessen it somehow. Announcing to everyone at a party that the party is great has a tendency to make the party somehow less cool. Not saying anything makes the party better.

Your question is answered by any number of hokey slogans that people have rolled out for a big implementation kick-off. However, your question is probably better answered by the opinion that you should not roll out a big slogan at all. After all, it isn't really ISO 9000 that you are implementing, it is your company's quality management system. It is a formalized, documented management program of process improvement to attain customer satisfaction. Just because it is based on ISO 9000 means beans to the average worker. If it improves a person's ability to do good work and helps things run more smoothly, that will really mean something to them.

However, you are certainly in a better position to judge. If you really believe the average worker will get excited that the company is implementing a management system based on ISO 9000, let me know, because I would like a tour.

--Erik

Aren't we all a bit too serious here? Nobody's expecting a slogan to save the world/implement ISO 9001:2000/fullfill twelve paragraphs of the standard and be funny at the same time. If you'd want a slogan, I'd say don't focus on ISO 9001, but focus on what your company does and how they (want to) do it. This also fits any ISO-related implementation.

In dutch we say "client is king", which about sums up a positive customers first attitude. "we say what we think and do what we say" is more focussed on promises/delivering the product/service. "1 company, 1 product, 1 customer" focusses on how uniqueness of customers, etc.. "adding value to customers business", etc. etc. etc.

The thing with slogans is they don't have to explain anything, there is a story behind them which needs to inspire people. Top management does a soapbox presentation in the canteen, stating the slogan, and explaining why this is our slogan, what it stands for. Then hand out the mugs etc. Everyone will remember that story, and perhaps even explain/tell customers what it it about.

Example: customer calls up your company with a complaint. Call center picks up phone. "Hello, I'm looking for someone responsible for quality in your company". *call center employee looks at coffeemug saying 'quality's everyone's responsibility* and explains the customer that everyone is responsible for quality. Customer explains problem, call center employee puts them through to righ person, etc.

Slogans can make a difference I believe :soap:

PS why is this soapbox smiley all angry?

Jim/Atetsade,

The purpose of having a tagline is part of our communication to drive awareness amongst employees about ISO.

Marc: Would you share some of the slogans or posters or anything that could get people excited about their job and ISO?

And as atetsade pointed out we would also like to show that ISO could improve a person's ability to do good work and help things run more smoothly..

And as Martijn said we need something which would inspire people too..

Hope to get some help here..

I'll go with good ol' Dr. Deming on this one. Slogans generally don't help anything. There isn't much you can do to get anyone excited about ISO registration. The best you can hope for is mildly amused. It's kind of like trying to get someone who carries bricks for a living excited about adding a few more bricks to the load, by telling him what great fun it is to carry bricks.:D


I have to disagree; I have been in a few places where the employees were genuinely excited about the registration process. Their upper Management did an excellent job of informing them what to expect and what type of benefits they should expect to see from implementing controlled processes. While some companies pursue ISO for marketing reasons or because they have to, there are others that actually see the benefits of implementing a quality or business management system.

Maybe I'm jaded. It's hard to job-hop without hitting lots of low class factories.

Marc: Would you share some of the slogans or posters or anything that could get people excited about their job and ISO?
Here are a few. They're old and 'translated' from a different program, so a couple are not 'accurate'. I have a bunch of them somewhere. I'll have to look for them.

The thing with slogans is they don't have to explain anything, there is a story behind them which needs to inspire people. Top management does a soapbox presentation in the canteen, stating the slogan, and explaining why this is our slogan, what it stands for. Then hand out the mugs etc. Everyone will remember that story, and perhaps even explain/tell customers what it it about.



Ahh, and there's the rub. Slogans do not explain, and are, IMHO, a non-value added exercise.

How about a little longer "slogan" that does explain things. Newsflash:

Its called the quality policy.

Why bother with all of this effort on a slogan that will deliver limited return, and may even end up ringing hollow? Why not instead invest our time on making the the top-level document deliver a concise, clear concept of where we want to go? Then go there. Management's actions, and commitment, will go much farther than any banner. Leave the sloganeering to the marketing types.

Just my opinion.

You got people excited about a contest, which is not the same as getting them excited about ISO.


We got people to feel like they were part of ISO and part of the org. Gave them a bit of a voice and a feeling as though they could affect the system. Staff particicipation and feeling of parnership turned a cornerstone.

:topic: This was one of the first things I did when I took over the job. The contest was announced at the end of my first training round. Previously, ISO was one little person's palace to stand on. Every one was told what to say and do. So, most auditors didn't see a problem. The system belonged to this one person and no one else "actively" participated in it, bought into it, or even thought about it much. According to surverys of the staff, this outlook changed after the contest and continued to change in the 2 years following. Sometimes you need something like this.

I am with Jim 200%. Creating slogans, developing "ISO Manuals", "ISO procedures" , focusing on registration, etc. is the beaten path that obfuscates the goal which is an effective and efficient QMS.
This leads to the prevalent mistake that registration is the end goal. And that is why so many companies have to re-energize their "ISO program" a year after attaining certification.

I still dream of the organization that attains ISO 9001 compliance without ever mentioning the word ISO to their workforce.

Ahh, and there's the rub. Slogans do not explain, and are, IMHO, a non-value added exercise.

How about a little longer "slogan" that does explain things. Newsflash:

Its called the quality policy.

Why bother with all of this effort on a slogan that will deliver limited return, and may even end up ringing hollow? Why not instead invest our time on making the the top-level document deliver a concise, clear concept of where we want to go? Then go there. Management's actions, and commitment, will go much farther than any banner. Leave the sloganeering to the marketing types.

Just my opinion.


I like you opinion. To take it one step farther, why not get the employees involved in recommendations for the Quality Policy rather than a slogan.

We got people to feel like they were part of ISO and part of the org. Gave them a bit of a voice and a feeling as though they could affect the system. Staff particicipation and feeling of parnership turned a cornerstone.

:topic: This was one of the first things I did when I took over the job. The contest was announced at the end of my first training round. Previously, ISO was one little person's palace to stand on. Every one was told what to say and do. So, most auditors didn't see a problem. The system belonged to this one person and no one else "actively" participated in it, bought into it, or even thought about it much. According to surverys of the staff, this outlook changed after the contest and continued to change in the 2 years following. Sometimes you need something like this.

This is another case of confusing the container (a slogan, in this case) for the thing contained (employee "buy-in"). Of course it's a good thing to make people aware of the process and the goal, but too often an empty shell with a handsome facade is used as a surrogate for actual substance. The fact that you have to use a carrot-and-stick approach in order to get peoples' attention is compelling evidence that there's a basic misunderstanding at work.

If whatever you've done has been successful for you, at least to this point, good for you. But what happens when/if you're gone? If the motivation is based on happy slogans and cheerleading, what happens when the head cheerleader isn't there anymore? Slogans beget more slogans, and contests (carrots on sticks) must be renewed when interest wanes. If there were real substance, and workers could see actual personal benefits, slogans and contests wouldn't be necessary.

Here are a few. They're old and 'translated' from a different program, so a couple are not 'accurate'. I have a bunch of them somewhere. I'll have to look for them.

Thanks Marc ! Waiting for more..

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A way to improve your business

Ok, the Cove says no to slogans, or so it feels anyways. :D . My guess is that the use of slogans is very much related to the culture of your country as well. Reading through your post it seems a slogan is by definition empty or fake, etc. Perhaps our US based Covers (and thats quite a lot of them) have had more then their fair share of slogans throughout their lives. Over here in Europe slogans are not used that much IMHO, and if they are they might be a bit less over the top, more down to earth, IF we use them at all. Slogans must fit the culture, and overkill doesn't help either.

Ok, the Cove says no to slogans, or so it feels anyways. :D .
The Cove does not have an opinion - it does not say or feel anything. Individuals are presenting their own opinions based on their experiences and - as you say - the culture of one's country is a factor.