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View Full Version : Can someone explain the marketing behind this ad?


ScottK
8th November 2006, 01:09 PM
I see on the weather channel web site and Yahoo News (Reuters top stories in this particular case) there is usually an ad for "lowermybills.com".

this ad has a bicep where a tattoo gun tattoos a shadow image of a man and woman dancing with the text "Calculate New Payment" below them. There are then drop downs for a few things.

I'm not getting the connection between tattoos-dancing people-mortgage.

Am I alone in this?

RCBeyette
8th November 2006, 01:13 PM
Hmmmm....

Tattoos = Hard-core bikers and if you're one of those the bill collectors won't bother you. :cool:

Dancing = Happy happy joy joy...lower bills, more money in the pocket to pay for dancing lessons.

Mortgage = If you have a tattoo and are learning to dance, you are pre-qualified for a lower mortgage payment.

It's all clear to me. :lol:

CarolX
8th November 2006, 01:15 PM
Am I alone in this?

Not at all....it is one of the reasons I gave up TV about 10 years ago.

Jim Wynne
8th November 2006, 01:18 PM
I see on the weather channel web site and Yahoo News (Reuters top stories in this particular case) there is usually an ad for "lowermybills.com".

this ad has a bicep where a tattoo gun tattoos a shadow image of a man and woman dancing with the text "Calculate New Payment" below them. There are then drop downs for a few things.

I'm not getting the connection between tattoos-dancing people-mortgage.

Am I alone in this?

In looking at the two sites you referenced, I saw three different versions of the ad--the one you mention, one where a house is being drawn (tattooed) and one with a big pig. The house makes sense, of course, but for the other two, your guess is as good as anyone's. Part of the strategy in placing animated ads is (obviously) to attract attention, so I guess it must be working.

Jim Wynne
8th November 2006, 01:19 PM
Not at all....it is one of the reasons I gave up TV about 10 years ago.

You gave up TV because of goofy Internet ads?

chergh
8th November 2006, 01:30 PM
Well having a quick think about it there are possibilities for a lot of meanings heres mine:

Bicep equates to strength

Tatoos are permanent

Dancing equates to enjoyment/happiness

The shadowed men and women, if they have no features then it's easier to imagine them as being you.

It may simply be the advertising people take to many mind altering substances and came up with this.

Interpretation is down to the individual and you can take almost anything you want from this and it got you interested.

CarolX
8th November 2006, 02:07 PM
You gave up TV because of goofy Internet ads?

No - bad programming and stupid advertising. Unfotunately - I can't avoid the silly internet ads on my news sites.

SteelMaiden
8th November 2006, 02:13 PM
Well having a quick think about it there are possibilities for a lot of meanings heres mine:

Bicep equates to strength

Tatoos are permanent

Dancing equates to enjoyment/happiness

The shadowed men and women, if they have no features then it's easier to imagine them as being you.

It may simply be the advertising people take to many mind altering substances and came up with this.

Interpretation is down to the individual and you can take almost anything you want from this and it got you interested.

In my case, dancing equates to stepped on toes and ackward moves.:mg:

I vote for the mind altered scenario. It's the only one that makes sense for a lot of those ads.:biglaugh:

Randy
8th November 2006, 02:28 PM
Makes you want to ask "What the heck is this about?" and then leads you to the link. In "JAWS" it was called chum.

Scott Catron
8th November 2006, 02:43 PM
These animated things are just there to draw your eye to the ad.

GStough
8th November 2006, 02:52 PM
These animated things are just there to draw your eye to the ad.

The ads don't necessarily have to make sense, just as long as they attract your attention. And they do succeed in that end.

Grizz1345
8th November 2006, 03:54 PM
As with most advertising it is designed to make you think about a product. If the add is extremely good you will remember it. If the ad is the dumbest thing you ever saw you will also remember it. Sounds like this add has achieved it's goal. What pleasure it would be to have a program like the old Maxwell House Playhouse. If I remember correctly they had an add at the beginning and one at the end. How I long for the good old days.:)

ScottK
8th November 2006, 03:55 PM
Don't Think!

Just Say "ooh Pretty" And Click!

Icy Mountain
8th November 2006, 05:16 PM
Yes, I can.

lowermybills.com is so effective at lowering your bills that after you calculate your new payment you will, in order:
-Feel like dancing.
-Have enough money to take dancing lessons.
-Be so happy with them (lowermybills & dancing lessons) that you will get a tattoo of your whole experience

Oh, yeah, and you'll think "WTF is that?" while trying to come to this conclusion so you will click the link. It's all about capturing the short attention spans that have been...

look, there goes somebody's dog

CarolX
8th November 2006, 05:31 PM
Oh, yeah, and you'll think "WTF is that?" while trying to come to this conclusion so you will click the link. It's all about capturing the short attention spans that have been...

look, there goes somebody's dog

:lmao: :lmao: :lmao:

I am serious, that got me to laugh out loud.

And let me ask, does the general public really fall for this? I guess so. There is a radio ad running in the Chicago area for a "debt consolidator" and the anouncer repeats - again and again - "It's not your fault". Who's fault is it?????? I know that folks fall on hard times, and things happen - but to go to the mass public and say "It's not your fault" .....I just don't know - just makes me :mad: :mad: .

silly girl
8th November 2006, 08:19 PM
Did you notice that if you move your cursor over the ad without clicking, the tattoo gun follows?

Silly Girl

harry
9th November 2006, 04:52 AM
Simply put, advertising is about the battle of the mind - the mind of the consumer. Creative personnels used various methods hoping to achieve this objective. Traditionally, creativity is the method but towards the end of the last century, bizzare and often controversial methods/approach were used.

'Benetton' was the master of such methods. Their ads/commercials in the mid-nineties often create controversy and became the talk of the town. And it made Benetton famous and identified with the non-conformist yuppy lifestyle then.

Since then, many try to immitate but not often with success. Some commercials succeeded in remaining in the mind of the consumer and be identified but for a wrong reason - Pure Stupidity!

Cari Spears
9th November 2006, 09:15 AM
Some commercials succeeded in remaining in the mind of the consumer and be identified but for a wrong reason - Pure Stupidity!
"Head On - apply directly to the forehead. Head On - apply directly to the forehead. Head On - apply directly to the forehead. Head On - apply directly to the forehead..."

Ugh! The commercial causes the headache! :mad:

ddunn
9th November 2006, 09:45 AM
"Head On - apply directly to the forehead. Head On - apply directly to the forehead. Head On - apply directly to the forehead. Head On - apply directly to the forehead..."

Ugh! The commercial causes the headache! :mad:

Hay, let's create a problem and sell the solution in one add.
Great marketing.:cool:

Now, where is my Advil.:bonk:

SteelMaiden
9th November 2006, 10:12 AM
Oh, yeah, and you'll think "WTF is that?" while trying to come to this conclusion so you will click the link. It's all about capturing the short attention spans that have been...

look, there goes somebody's dog

Snork, Snork...Krap! you owe me a new keyboard!:lmao:

EtobiLad
9th November 2006, 10:35 AM
It's just different.
Human curiousity, I just went to the site and checked it out.. :notme:

They're brilliant, an example, "You've just proving bench advertising works" as in benchesat bus stops.

Icy Mountain
9th November 2006, 03:44 PM
:lmao: :lmao: :lmao:
I am serious, that got me to laugh out loud.
And let me ask, does the general public really fall for this? I guess so. There is a radio ad running in the Chicago area for a "debt consolidator" and the anouncer repeats - again and again - "It's not your fault". Who's fault is it?????? I know that folks fall on hard times, and things happen - but to go to the mass public and say "It's not your fault" .....I just don't know - just makes me :mad: :mad: .
That's one.
BTW, it's the evil advertiser's fault for taking advantage or our being differently abled (PC) mentally and the evil corporate manufacturers of all that cool stuff that I need to buy. I'm going to file a class act......

Look, there goes a chicken!

Snork, Snork...Krap! you owe me a new keyboard!:lmao:
And that is two. I'm going to quit this QA gig and do stand up comedy!!