I'm planning to put on Poster around factory in conjunction with my company Quality Campaign. I was thinking wanna include some slogan and process flow in the poster. Anyone have a better idea? Thanks in advance.

While awaiting responses from other fellow users, why not do a search by typing ‘slogan + poster’. The search function (in yellow) is located below the log in area. You should get several threads with some good discussions plus links to other threads of equal quality.

Also bear in mind that posters and slogans are often influenced by language, culture and clichés – therefore what’s good for one country may not be that effective for another. Even within one single country, it may have different effect for workers who had experience working for MNC’s, Japanese MNC’s, local companies and local companies with workers that are having first experience implementing ISO.

You need to modify to suite the situation at your locality – some thing which you know best and others can’t help.

Harry is right. :applause:

You need to ask yourself what you intend to communicate.

You used the word "campaign." That tells me you are setting about trying to "sell" quality. If that's the case, slogans won't help.

In marketing the target audience is the main dynamic in forming a message. You need to determine what your target audience wants to know, and the manner of message would catch their interest. Do they want something that would help the company make more money--and if so, why?

You will need to decide what to communicate that would make sense, and appeal to their cultural sense of what is important.

IMO, you will need more than a poster for that.

As you'll see in related threads there is a general distaste for slogans and posters which display the common meaningless buzz words. There is a reason for this, these types of slogans/posters do not really initiate any change or improvement.

That being said, my suggestion, if you're going to put up posters get something custom made that presents realistic goals of your company. Don't just throw generic "quality is job #1" posters in various locations...put something up that your staff can relate to. Maybe something that shows some of upper managements goals and highlights some of your companies achievements in recent months/years.

If you think about it, when a new poster goes up with a buzz word slogan on it, how interested are you really going to be? Most likely you'll walk past, notice it once, and never notice it again. On the other hand if a poster goes up that you can relate to, or pertains specifically to you and your staff, you might be more inclined to be interested. :D

I have posted on this topic before, so let me be snide and short here. Why not put up a dartboard? That way the remarks a generic poster is likely to generate will have a target.

Jennifer's suggestion to make the posters audience-specific is a good one. Wait until you have a successful project and take a picture of it. Post it, along with a short description of the successful project and name those involved.

If you use a digital camera and generate the poster yourself, it will be less expensive and much, much more successful.

Please use the search function and you will find lots of discussion on this topic.

Hello Marcus!

Generally posters/slogans are looked down upon for several reasons. First, many times they really do not convey anything meaningful to the individuals who see them. Second, they tend to be left up too long. Finally, they usually follow a predictable trend where quality initiatives have steam for about six months, then slowly die off and are forgotton. This may be the reason you sense some tension on this subject.

However.. we are passionate about quality, and are excited about improving quality. As Harry so correctly asked: What is your campaign?

Saying, you have to identify what quality is at your company, and what the benefits are of improving quality. Is it more profit? More overtime? Bonuses? Higher stock price? Increased market share? If you want any type of awareness, it needs to be something people care about.