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View Full Version : Can both the Client and the Candidate be the Customer in a Recruitment scenario


debbie135
17th May 2007, 09:26 AM
I have already asked several questions relating to the recruitment scenario so thanks to everyone who has helped me so far.

This is how it works - the client contacts us (the recruitment agency) and requests the supply of temporary staff. We check out the skills required for the position and then supply relevant temporary staff to the client for the timescales required

I am concerned that I seem to have had many responses where the implication is that BOTH the client AND the temporary staff are the customer in this scenario

Can someone give me some advise - in my mind only one of these can be the customer and it is whoever is paying for our service - the client??

thanks
Debbie

Ted Schmitt
17th May 2007, 09:35 AM
I have already asked several questions relating to the recruitment scenario so thanks to everyone who has helped me so far.

This is how it works - the client contacts us (the recruitment agency) and requests the supply of temporary staff. We check out the skills required for the position and then supply relevant temporary staff to the client for the timescales required

I am concerned that I seem to have had many responses where the implication is that BOTH the client AND the temporary staff are the customer in this scenario

Can someone give me some advise - in my mind only one of these can be the customer and it is whoever is paying for our service - the client??

thanks
Debbie

Debbie,

How does the temporary staff get to you? Do they come to you or do you seek them in the market? If they come to you, do they pay you for your placement services? If so, IŽd say you have two clients... if the candidateŽs donŽt pay you any fee, then IŽm not sure whether they would be considered a client (IŽll wait for the experts to answer that one...) IŽd tend to lean on they would still be clients...

D.Scott
17th May 2007, 10:53 AM
I am concerned that I seem to have had many responses where the implication is that BOTH the client AND the temporary staff are the customer in this scenario

Can someone give me some advise - in my mind only one of these can be the customer and it is whoever is paying for our service - the client??

thanks
Debbie

I will go out on a limb here and assume (which is never a good idea in quality) that you pay the temps supplied to your clients, similar to the programs of Brook Street or Reed Agency. The temps are your "employees", not your "customers". In a case where you would screen and recommend an employee for permanent hire and collect a fee from the employee, you could make a case for serving two customers. My opinion in this case is you have no obligation under the ISO 9001 requirement with regard to customer "property" regarding these temp employees.

Please understand, I am speaking of the ISO requirements. Living in the U.S. I have no knowledge of civil law in the UK. You may have to protect some privacy issues I know nothing about but ISO 9001:2000 (7.5.4) relates only to customer property and has nothing to do with employee property.

:2cents: The above is just my opinion so if you feel you need further clarification, please don't be afraid to ask your registrar.

Dave

Wes Bucey
17th May 2007, 11:07 AM
I think Dave is close to the mark, here. The workers are your employees who are "rented" to an employer - the same as if you rented equipment to the employer. You owe some due diligence in protecting employee data and other information, but they are NOT your customers unless they pay you a fee for hooking them up with an employer who writes checks (or gives cash) directly to them. It is immaterial in such a scenario if the employer also pays you a "finder's fee" for recruiting employees on his behalf.

JaneB
18th May 2007, 04:06 AM
in my mind only one of these can be the customer and it is whoever is paying for our service - the client


You've got it.

M Greenaway
18th May 2007, 04:52 AM
Its clear in my mind that the company using you to get new staff is the customer, the potential candidates you send his way are part of your product - how you source this product is an interesting question......

Paul Simpson
18th May 2007, 12:56 PM
This is how it works - the client contacts us (the recruitment agency) and requests the supply of temporary staff. We check out the skills required for the position and then supply relevant temporary staff to the client for the timescales required If this is the only way it works then yes, you are correct. But ....

I am concerned that I seem to have had many responses where the implication is that BOTH the client AND the temporary staff are the customer in this scenario Certainly in my responses I have said both the agency worker and the worker's emloyer are customers. My reason is as follows (based on personal experience it has to be said):
Often a contract worker will approach an agency with their needs for a new or next contract. The agency may or may not have worked for this individual before but from the point where they agree to act on the individual's behalf this person is a customer. The fact that the person does not pay the agency does not affect the fact the agency is providing services for the individual. The nearest

The nearest equivalent I can think of is a hotel rating service (for example the AA in the UK) we do not pay them any money - the hotels do for the privelege of using their star ratings. But we are the AA's customers.

Can someone give me some advise - in my mind only one of these can be the customer and it is whoever is paying for our service - the client??

thanks
Debbie As you can see there is some disagreement as to who is / are customers. You have to look at what you are contracting to do and decide. In the end it doesn't matter so long as your system addresses what you do .... it is the certification body auditor who has to fit it in to the ISO clauses!

Sidney Vianna
18th May 2007, 01:27 PM
it is the certification body auditor who has to fit it in to the ISO clauses!That is the only tidbit that I don't agree. It is the responsibility of the organization implementing the system to make meaningful interpretations, not the external auditor, after the fact. Certainly, the auditor will have to "bless" the interpretations made, so the applicant attains certification, eventually. Thus, I would engage the external auditor as early as possible about the interpretation issues.

This is an interesting scenario. The way I would approach this is to consider the temporary workers as suppliers, product and customers too. In a holistic approach, besides monitoring the satisfaction of the organizations that hire the employment agency services (customers), I would monitor the satisfaction of the people rendering their services as well, because if I am not keeping them happy, I will run out of "product" to sell to my clients.

Paul Simpson
18th May 2007, 01:51 PM
That is the only tidbit that I don't agree. It is the responsibility of the organization implementing the system to make meaningful interpretations, not the external auditor, after the fact. Certainly, the auditor will have to "bless" the interpretations made, so the applicant attains certification, eventually. Thus, I would engage the external auditor as early as possible about the interpretation issues.
I am happy to disagree (amicably!) on this point. My encouragement with all clients (whether I am certifying or consulting) is they have to understand their processes. At some point if you are going for certification you need to talk to your certification body to make sure you both understand where you are coming from (and I take your suggestion that the earlier the better).

So taking the example we are discussing. Debbie's organization needs to understand their processes for bringing in contractors and satisfying companies by providing these agency worker services. The end to end process will satisfy the whole Product Realization clause. Now whether a particular part of that process is purchasing, customer communications or production planning is immaterial so long as the whole process works and whatever they are doing satisfies ISO 9001 requirements. The auditor as part of their assessment has to make the judgement as to whether it is 7.4.1, 7.2.3 or 7.5.1.

The real world doesn't work in ISO clauses but good company processes will satisfy all the standard requirements.

Icy Mountain
18th May 2007, 02:02 PM
You've got it.I seem to always be on the opposite side of Jane! I think you've got a recruit whom is customer and product all in one. They may or may not be paying. Plus you have an employer who is purchasing (or not) both your product (recruit) and service (finding a recruit).It is the responsibility of the organization implementing the system to make meaningful interpretations, not the external auditor, after the fact. Certainly, the auditor will have to "bless" the interpretations made, so the applicant attains certification, eventually. Thus, I would engage the external auditor as early as possible about the interpretation issues.:yes: Absolutely!This is an interesting scenario. The way I would approach this is to consider the temporary workers as suppliers, product and customers too. In a holistic approach, besides monitoring the satisfaction of the organizations that hire the employment agency services (customers), I would monitor the satisfaction of the people rendering their services as well, because if I am not keeping them happy, I will run out of "product" to sell to my clients.Consider this your temporary workers this way:
Suppliers - They are giving you product, themselves and other tangibles that you might require like resumes, work cards, identification, etc.
Product - If your client, the future employer, is paying you for a "service", that is, finding the right recruit, then not only is your service the product but also the recruit. We sell design service to your specifications but we can also manufacture the end product.
Customer - I work with a recruiter that charges future employers a percentage of my first year's salary if I am placed. The recruiter and I both have an interest in maximizing that salary. In some cases, he becomes involved in negotiations on my behalf. What if I want the job but the company doesn't want to pay the fee? If I pay it, I'm instantly the big customer. I had a recruiter send out my resume in violation of our notification agreement. I consider that to be a lack of control of Customer Property. I'm the customer until he finds a company for me.

This is a lot like a manufacturer's sales representative. They are selling a service to the manufacturer (selling their product) at the same time providing service (liason between manufacturer and you) and product (goods from the manufacturer that they represent).

Sidney Vianna
18th May 2007, 02:23 PM
The real world doesn't work in ISO clauses but good company processes will satisfy all the standard requirements.It doesn't? :mg: There goes my theory of explaining the World in terms of BI/AI (Before ISO {9001}) and After ISO). Kidding aside, that is an important reminder. The goal is NOT to make the organization adequate it's operation along the clauses of the Standard, but apply the relevant requirements in a way that facilitates customer satisfaction and performance improvement.

Consider this your temporary workers this way:
Suppliers - They are giving you product, themselves and other tangibles that you might require like resumes, work cards, identification, etc.
Product - If your client, the future employer, is paying you for a "service", that is, finding the right recruit, then not only is your service the product but also the recruit. We sell design service to your specifications but we can also manufacture the end product.
Customer - I work with a recruiter that charges future employers a percentage of my first year's salary if I am placed. The recruiter and I both have an interest in maximizing that salary. In some cases, he becomes involved in negotiations on my behalf. What if I want the job but the company doesn't want to pay the fee? If I pay it, I'm instantly the big customer. I had a recruiter send out my resume in violation of our notification agreement. I consider that to be a lack of control of Customer Property. I'm the customer until he finds a company for me.

This is a lot like a manufacturer's sales representative. They are selling a service to the manufacturer (selling their product) at the same time providing service (liason between manufacturer and you) and product (goods from the manufacturer that they represent).Good analogy.:agree1:

Icy Mountain
18th May 2007, 04:39 PM
Good analogy.:agree1:Thanks, Sidney. If you loan your representative a $10,000 demonstration unit, you want a little more than a promise that you are going to get it back in working order.

Zuggy
18th May 2007, 06:18 PM
I have already asked several questions relating to the recruitment scenario so thanks to everyone who has helped me so far.

This is how it works - the client contacts us (the recruitment agency) and requests the supply of temporary staff. We check out the skills required for the position and then supply relevant temporary staff to the client for the timescales required

I am concerned that I seem to have had many responses where the implication is that BOTH the client AND the temporary staff are the customer in this scenario

Can someone give me some advise - in my mind only one of these can be the customer and it is whoever is paying for our service - the client??

thanks
Debbie


Hi Debbie,

IMHO this is a simple answer... The person who pays the bills is the customer. Your temporary labor is your resource (right)? The only difference is that in most cases your labor comes to you free of charge. However, this does not relieve you from the document control aspect of the standard.



Tim

BradM
19th May 2007, 12:18 AM
OK, everyone help me out here.

I have a strong feeling that there is a compliance/standard need for operationally defining a customer. What is it? This is a really interesting question, regardless of need. Just wondering what the requirements are for this.

IMHO, this thread has not even begun touching the surface of who is the customer. You still have the internal stakeholders/external stakeholders, part/entire supply chain, vertical integrators, regulatory bodies, etc.

My opinion is that that client/candidate are both forms of customer. However, there are different processes and different measures of success for each. Large organizations may have large commercial accounts, small private accounts, lots of industrial clients, etc.

So, defining customers could become very large, very quick. Hence my query into the need to do this. If it's just a rhetorical question, that's cool too!:agree1:

JaneB
19th May 2007, 12:46 AM
I seem to always be on the opposite side of Jane!
I can take it, Icy. :) And a good discussion is always interesting.

I had a recruiter send out my resume in violation of our notification agreement. I consider that to be a lack of control of Customer Property. I'm the customer until he finds a company for me.

? you're 'the customer until he finds you a company' Very confusing. I absolutely agree he should not have done that, and it almost certainly violated a code of professional ethics, but I don't really see it as 'customer property'.

I tend to stay with ISO 9004's definition of customer: organisation or person that receives a product (or service). Anyone who has ever had much to do with being on the pointy end of a recruiter will know very, very well who the recruiter sees as their customer: it ain't you, it's the person commissioning the service, the one who actually pays their bills. Yes, I know they also get a commission from you, which is nice for them. You're their 'farm animals' so they look after you to some extent, fatten you up when necessary. But they don't drop everything and run when you call. They reserve that for their customers.

I've helped a number of recruiters get certification. And all the ones I've worked would find it very, very strange & alien to be expected to think of the people they place as their 'customers'.

Paul Simpson
19th May 2007, 04:07 AM
It doesn't? :mg: There goes my theory of explaining the World in terms of BI/AI (Before ISO {9001}) and After ISO). Like it! I shall have to remember AI and BI. There was life BI .... wasn't there?
Kidding aside, that is an important reminder. The goal is NOT to make the organization adequate it's operation along the clauses of the Standard, but apply the relevant requirements in a way that facilitates customer satisfaction and performance improvement. Absolutely. I find in any discussion between a group of professionals it tends to get very specific and detailed .... always a danger of losing the big picture. :notme:

Present company excepted. :)

Icy Mountain
21st May 2007, 10:47 AM
? you're 'the customer until he finds you a company' Very confusing. I absolutely agree he should not have done that, and it almost certainly violated a code of professional ethics, but I don't really see it as 'customer property'.
I've helped a number of recruiters get certification. And all the ones I've worked would find it very, very strange & alien to be expected to think of the people they place as their 'customers'.You are absolutely right about the recruiter's focus...and the recruiters that were too xenophobic to see me as a customer no longer have the option to "place" me. I like to think that we are concerned here with how to raise quality by considering what should be and not just accepting what is. See Sidney's comment:This is an interesting scenario. The way I would approach this is to consider the temporary workers as suppliers, product and customers too. In a holistic approach, besides monitoring the satisfaction of the organizations that hire the employment agency services (customers), I would monitor the satisfaction of the people rendering their services as well, because if I am not keeping them happy, I will run out of "product" to sell to my clients.The average recruiter may be practicing animal husbandry on us recruits but unhappy dairy cows have much lower production and there are few things more dangerous that a ticked off farm animal.

Martijn
21st May 2007, 11:13 AM
Part of the discussion I think is about what the exact setup of the recruitment agency is. I think about organizations like Manpower and such.

I tend to stay with ISO 9004's definition of customer: organisation or person that receives a product (or service).

IMHO a recruitee (does this word exist?) receives the service of being hooked up with a company, and the recruitee pays for it indirectly in lower wages in comparison to what the company pays the recruitment agency.

Thus in some form the recruitee is your customer.

Anyone who has ever had much to do with being on the pointy end of a recruiter will know very, very well who the recruiter sees as their customer: it ain't you, it's the person commissioning the service, the one who actually pays their bills. Yes, I know they also get a commission from you, which is nice for them. You're their 'farm animals' so they look after you to some extent, fatten you up when necessary. But they don't drop everything and run when you call. They reserve that for their customers.

It's probably best to stick to the 9004 definition, because I know loads of companies that don't drop everything and run when customers call. They're still customers though as in the 9004 definition...

Icy Mountain
21st May 2007, 02:14 PM
It's probably best to stick to the 9004 definition, because I know loads of companies that don't drop everything and run when customers call. They're still customers though as in the 9004 definition...:lmao: :truce: Let me up, Marti, I've had enough!
Seriously, though, who is the customer is in the eyes of the beholder. I think that most recruits believe that they are customers as they have engaged the services of a recruiter to assist them in finding a job. That the recruiter may behave otherwise is irrelevant.

Helmut Jilling
21st May 2007, 05:32 PM
It is an interesting proposition, and I think it could be both.

The posted question asks "who is the customer" in terms of the whole system. If you ask who is the customer for each process, I think it will be more clear that the customer changes from process to process. As each of those transactions is optimized, then the ultimate end customers needs are better satisfied as well.

JaneB
22nd May 2007, 02:50 AM
I like to think that we are concerned here with how to raise quality by considering what should be and not just accepting what is.

Yes, I agree with you.

See Sidney's comment:The average recruiter may be practicing animal husbandry on us recruits but unhappy dairy cows have much lower production and there are few things more dangerous that a ticked off farm animal.

Yup, agree with you there too. That makes twice in one post.
So there you are - you can no longer say you're always on the opposite side to me :D

Denis9001
6th June 2007, 02:01 PM
For ISO9001 the client is the party you have the contractual agreement with (as per contract review) and the recipient of the product/service. Legally if anybody pays you money there is a contractual arrangement between the parties whether written or not.

In your case clearly the client is the company using the temps and as other posters have said the temps are your resource or product.

Strictly speaking you are not doing recruitment. You are doing labor supply. And if the "candidate" paid you to get him/her work then it wouldn't be recruitment it would be placement.

fireonce
7th June 2007, 01:11 AM
Yeah, imo, they are both your customers, you may ask them both to pay you.Of course,you can cancel the pay.