Is anyone starting to be involved in going for the American
ansi s20.20 esd program management standard in europe ??
Is there an equilivent european standard ?

Eric,

You might check out the following:

CENELEC Electronic Components Committee (CECC)
CECC 00015/1
EN 100 015/1-1991
EN 61000-4-2, 1996

Best Regards,
Hank Fowler
:)