I've read about that QFD is a very powerful tools to analyse customer voices, measuring producer's capabilities, etc to produce a product that suits the customers (satisfactions) and at the same time increase profitability for the producer.

Anyway, there has been very little emphasis (or I may be wrong ? ) on QFD. People talking about TQM, ISO, TPM, TS, VDA, etc.. (all those technical jargons), but seldom I hear people mentioned about QFD.

I'm quite interested to learn more about this tool. It seems that a lot of brainstroming involves, with some matrix correlations , etc..
Hopefully there are more people out there have the same interests and keep this QFD rolling.....

Maybe for the starts, some of the experts can share some links, or some files on QFD....


Thanks a lot !

I have not used the tool as such, but I can provide a couple of links. Apparently some people do use it:

Quality Function Deployment at the University of Sheffield (http://www.shef.ac.uk/~ibberson/qfd.html)
QFD Institute, Quality Function Deployment Institute homepage (http://www.qfdi.org/)
Quality Function Deployment (QFD) Resources (http://www.quality.org/html/qfd.html)
QFD: Past, Present, and Future (http://www.qfdi.org/what_is_qfd/QFD_History.pdf)
The QFD, TRIZ and Taguchi Connection: (http://www.mv.com/ipusers/rm/qfdtriz4.htm)

/Claes

The House of Quality link provided by Claes (5th link down) has a link to a flash tutorial. It is a nice presentation on QFD.

***DEAD LINK REMOVED***

Doug

When I was coerced into a Six sigma course a few years back, I noted there was an emphasis on QFD as a source of collecting the voice of the customer (VOC).
In general, QFD is an excellent tool for gathering data to determine the VOC internally and externally. A lot of the publications that are available in the west don't do justice to this tool, I guess a lot of the intentions of this tool are lost in translation as, its origins like many heavy duty data collection tools are from the Japanese cultural aspect of quality that just simply doesn't key with the western business philosophy.

Thanks for the links, folks!

I'd love to see something like the attached in English...

Marc,

Looks like an interesting presentation. I would like to see an English Version too!

I'd love to see something like the attached in English...So would I. As a matter of fact, I would happily settle for German. This presentation is however, unless I'm very much mistaken, written by a Belgian.

Still, I have to say that someone put a lot of effort into this one. Well done whoever it was...
:applause:
/Claes

Anyone with thoughts on QFD?

We all talk a lot about QFD in Six sigma implementation and Product developments.
some of the common complaints against QFD are:
a. lack of time to conduct several meetings and update the houses of Quality on an ongoing basis.
b. lack of sufficient data to update competitive performance on What's and How's.
c. Getting stuck by trying to optimize 2 How s which are in opposite direction.

We read successful implementation in few articles and conferences.
Is there any one in Elsmar membership who has been successful in developing a product fully, utilizing the QFD methodology?

Did you counter these obstacles?

Any lessons learned that can be shared?

Govind.

We all talk a lot about QFD in Six sigma implementation and Product developments.
some of the common complaints against QFD are:
a. lack of time to conduct several meetings and update the houses of Quality on an ongoing basis.
b. lack of sufficient data to update competitive performance on What's and How's.
c. Getting stuck by trying to optimize 2 How s which are in opposite direction.

We read successful implementation in few articles and conferences.
Is there any one in Elsmar membership who has been successful in developing a product fully, utilizing the QFD methodology?

Did you counter these obstacles?

Any lessons learned that can be shared?

Govind.

It does not appear that anyone ever took up Govind's challenge for a real example of QFD that was used in the workplace and not as just some theoretical exercise. Has any every used QFD and what experiences did you have?

Bill Pflanz

We have only used it as window dressing for automotive customers...sad to say...

In 1986 our corporate president arranged for all quality, sales and technical managers to spend 2 days in Akron at a hotel,going through QFD training. Ist day was defining and explaining using class participation on examples, such as pizza arriving cold, etc. That evening our 3 man teams were assigned to select a product we manfactured and apply the QFD method to make a presentation the next morning (Saturday) for each facility. The president came over to attend the presentations. Each plant was well presented and the president was pleased with the results. The following Monday we all went back to work and looked at it again, then that was the last time we ever did anything. All our procudts were in a very mature market and had been in production for eons. We really never had any new parts except for color or surface changes to existing products. I can see it as a beneficial tool for those that can benefit from it.

The Cove has tried a number of times to get real business examples of using QFD. So far no one as come forward. If QFD is merely a theoretical application that is not widely accepted or used, should it still be taught as one of the major quality tools?

Bill Pflanz

While I think we all need to be tuned into the VOC, wants, needs and unspoken needs, I think the QFD is a little too complex and should be simplified. Maybe split into manageable sections, or sections used as needed for a particular application. I don't think it should be eliminated from the quality "tool box", because someone, someday may have a need for this type of excercise. :2cents:

Does anyone give me right direction about QFD.

I want some of the case study who give me complte idea about paparing those matrix as well as concluding that result

Thanks for the links, folks!

I'd love to see something like the attached in English...
--
This has been posted for a while, I was wondering has someone who was kind enough to translate this QFD slides into English for you.
Cheers,
lakidude.

Hi, i need help. I have to design a call center solution, and i have to use the QFD (in particular the "house of quality"). Anyone can help me? i'm looking for advices, links and files (.xls, doc, etc.).

Thank you all

Are there English version

well done, thanks

First rember QFD and HOQ is NOT the same, as HOQ is just a little part of QFD. There is a lot of work to even get to the HOQ, properly therefore the real benefit is not achieved.

I only work theoretical :read:, so I don't have practical experience about it - sorry. But, if you have access to different science databases, search for HOQ and there is a huge litterature telling stories about companies that have used HOQ and "surprise" everything became so fantastic.
Often the process is emphasized as being the important part, e.g. to make the marketing and procduction to talk together, at least as a start. Actually it is normally showed how translations can be done throughout the whole organization .
If you have a small company, where everybody knows everybody and you are close the costumers and you already have a good overview and everything is standardized and so forth, I belive the HOQ concept is not that relevant.