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Old 29th November 2007, 08:34 AM
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Default Re: SWOT - TOWS Matrix - What are the differences? Who developed TOWS Matrix?
A SWOT analysis is really an inventory of your Strengths, Weaknesses, Opportunities, and Threats. I always think of the TOWS matrix as the SWOT turned inside-out. The TOWS matrix Looks at the interactions between the 4 SWOT elements. How do your Strenghts and Weaknesses play into how you address your Opportunities and Threats? TOWS is a tool to translate SWOT into a practical strategy to manage the internal realities (SW) toward the external environment (OT).

As you go through this process, don't waste your Strengths on controlling your Threats. Always try to focus your Strength on your Opportunities while mitigating your Threats. You'll never win a totally defensive game.

Hope this helps,
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