Chrysler Quality Definitions? Chrysler has identified six types of quality

circuited · Apr 13, 2012

Chrysler has identified six types of quality. They are:

Ordinary
Dissatisfaction
Regulatory
Perceived
Performance
Service

Does anyone know how Chrysler defines each type?

Jen Kirley · Apr 13, 2012

Welcome to the Cove!

I didn't find actual definitions, but I found an explanation of Doug Betts' approaches in a news release:

Defining and Pursuing Customer Satisfaction at Chrysler Group LLC

Chrysler Quality Definitions? Chrysler has identified six types of quality

circuited

Jen Kirley

Quality and Auditing Expert

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