I know this may sound a bit defeatist, but why raise awareness of the the QMS? Claes, you and I are both firm believers that we never say we're doing something because of ISO 9001 or ISO 14001...why say we are doing it because of our QMS?
You are, in some combination, implementing, developing, maintaining and/or improving your Business Management System....in other words, you are either standardizing or improving your company.
Items such as Document Control, Record Control, Audits, Management Committment, Management Review, Key Performance Indicators, 5S, Six Sigma, and so are are merely those tools/methodologies that you will use to support your company.
You are not raising awareness....you are promoting a culture.
Nothing wrong with profit as an Objective (in my opinion). We are, afterall, in business to make money. But *how* will your company make money?
- Reduce returned product?
- Increase on-time-delivery rates?
- Reduce Customer complaints?
- Increase process efficiency?
...and so on.
It's great to have the WHAT of "To make a profit"...but your company also needs to have the HOW.
There is no magical fairy out there who will wave her sparkling wand and guarantee that your company will make money.
With my company, I used to joke that wrestled that wand away from the fairy and drove my car over it several times. It was now up to us to guarantee that we made money...and that was the first step in coming up with the HOWs.
Perhaps off-topic, but I ask you this...who comes up with the HOWs? Getting people at all levels involved promotes a culture. Reporting on the results and actions taken promotes a culture. Walking the talk promotes a culture.