MacSigma - McDonald?s To Adopt Six Sigma - Do you want fries with that?

Sidney Vianna

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MacSigma - McDonald’s To Adopt Six Sigma - Do you want fries with that?

[url="http://www.asq.org/news/qualitynews/2005/03/11/20050311mcdoonaldssixsigma.html"]http://www.asq.org/news/qualitynews/2005/03/11/20050311mcdoonaldssixsigma.html[/url]

McDonald’s To Adopt Six Sigma

SOURCE: The Stamford Advocate (Connecticut newspaper)

McDonald’s is working with General Electric (GE) to learn about the Six Sigma management philosophy GE has found success with.

A group of McDonald’s management, including staff from finance, U.S. restaurant operations and U.S. business research, is taking part in the GE Commercial Finance’s Franchise (GEFF) program called, “At the Customer, for the Customer (ACFC).”

“The ACFC program does more than share knowledge,” said Tom Quindlen, president and chief executive officer of GEFF in Scottsdale, AZ. “It allows our customers to actively look at the GE processes and apply them to their own businesses to help them grow. More than 30 GEFF customers have benefited from the ACFC program since 2002. It’s been a home run for us.”

GEFF has given McDonald’s management a new perspective on their business, said Matthew Paul, senior executive vice president and chief financial officer of Chicago based McDonald’s. “Gaining access to GE’s management knowledge will help McDonald’s to continue to learn and grow,” Paul said.

“The two organizations are filled with smart people who like to learn from each other in service to our customers. That’s what Six Sigma is,” said Karin Teglia, corporate vice president in finance. McDonald’s has already incorporated some aspects of the philosophy. “It’s a disciplined approach to decision making.”
 
M

MikeL

So it goes

This just confirms what I have always believed about 6 sigma.

Why couldn't I have invented this useless but tremendous money making program!? (instead of Dogbert).

True story. One of my clients told me that the only improvement they got out of a similar program was to save money by reducing the number of deodorant cubes in the urinals.

After 12 Months of intensive training for all executives the Vice President of Restaurant Re-Engineering was pleased to announce the first improvements due to the MacSigma program.

"We have found a way of reducing the variation of our fries by having the growers send us only square potatoes. (this now matches the square fish that go into the MacFillet-O-Fish)

After 23 minutes 99.7% of our customers have finished their meals so our seats automatically tilt back after this time to drop them on the floor and let the next customers sit.

We now have the same number of "in" doors as "out" doors as studies have confirmed that as many people leave our restaurants as enter it.

Our recycling program now includes the toys in the MacHappy Meals which are retreived from the bins out the back."
 

Marc

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I see they're reducing 'serving size'. I wonder if the meals will be cheaper...

It's been so long since I've eaten at a McDonalds I can't even remember when I last was in one (or at a drive-through). I have never been a big 'fast food' fan, but I particularly disliked McDonalds. In part that is because of their marketing strategy towards kids.

With respect to six sigma at McDonalds, I wonder how and where they will apply six sigma. What processes and measureables. Or - What part of six sigma (as a 'package') they will adopt.
“The two organizations are filled with smart people who like to learn from each other in service to our customers. That’s what Six Sigma is,” said Karin Teglia, corporate vice president in finance.
Well, now I know what Six Sigma 'is'...
 

Jen Kirley

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My impression of McDonald's decision-making is from reading about the infamous hot-coffee lawsuit. This lawsuit is a target of endless derision, but I recall reading McDonald's quality manager had testified his employer had received over 700 complaints about the coffee's temperature--about 10 degrees over industry standards. The customer received 3rd degree burns and three reconstructive surgeries, and sued only when McDonald's Inc. refused her requests to help with the medical bills.

Given that and, for example, its failure to respond to public pressure to switch its cooking oils in a timely way, I'm not surprised if "Micky-D's" believes a big effort like 6S is necessary to respond to customers effectively and increase demand and market share.

Sigh.
 

Wes Bucey

Prophet of Profit
Marc said:
I see they're reducing 'serving size'. I wonder if the meals will be cheaper...

Well, now I know what Six Sigma 'is'...
Does your knowledge of Six Sigma derive from the fact they will "create value from the 6S initiative" by giving the customers less for the same price? It certainly could reduce costs - I wonder if the customers will be smart enough to see they've been duped? Hersheys and Mars continue to shrink the size of the candy bars - do they have 6S guys, too?

I knew Ray Kroc and sometimes drank camel's milk (beer) with him after Shrine meetings. He really was not comfortable with targeting kids - he just wanted to offer cheap, simple, fast meals and not have to worry about complicated instructions for the workers. I do know he preferred steak to hamburger when we ate. What a shame his original premise of burgers and shakes got so complicated.
 

Govind

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Keeping McDonald’s “Six sigma” intentions aside, Have we, as Quality Professional / and / or a Customer given our feedback on the Customer Satisfaction Sheet?

I do not remember visiting McDonalds. I visit Wendy’s. In my several visits, I have not seen a single individual filling up and expressing the “Voice of Customer”- “Customer Satisfaction”.

When I fill up and drop that sheet in the box, usually many turn their heads out of curiosity and look at me. I know that look…. Get a life? :confused:

Regards,
Govind.
 

Jim Wynne

Leader
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Wes Bucey said:
What a shame his original premise of burgers and shakes got so complicated.

Except it was not "his original premise." Kroc changed almost nothing after buying the business from the McDonald brothers, until several years later. 1968, to be exact, when the Big Mac was introduced, and even that was not a Kroc innovation--it was created by a franchisee. Most of the legend that has built up around Kroc is, well, a crock.
 
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