I was taking the RABQSA lead auditor course in Detroit in December when I learned about the change. It shouldn't have any effect on much of anything as far as I can tell.
"Exemplar" is similar to "epitome" in being misinterpreted. Neither one, properly used, is a superlative. An exemplar is an apt or representative example, not a particularly wonderful example. "Epitome" is more or less synonymous. While I think "Exemplar" doesn't make much sense, I don't see it as being self-aggrandizing.
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