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21st December 2006, 07:53 PM
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Your Elsmar Cove Host
Registration Date: Jan 1996
Location: West Chester, Ohio - USA
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Bloggers Must Disclose Sponsored Posts
Technically this applies here, which is in part in the TOS I have required disclosure. I don't, and haven't, allowed this practice here in the Elsmar Cove forums. From the Associated Press:
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Originally Posted by AP
Dec 20, 2006
Bloggers Must Disclose Sponsored Posts
By ANICK JESDANUN
AP Internet Writer
NEW YORK (AP) -- A company that helps advertisers connect with bloggers willing to write about their products for payment will now require disclosures amid criticism and a regulatory threat.
Before this week, advertisers were barred by PayPerPost Inc. from telling bloggers they can't disclose the sponsorship, but bloggers were able to decide on their own whether or not to do so. Under the new policy, bloggers must disclose that they are accepting payment, either in the write-up or in a general disclosure policy on the blogger's Web journal.
"Ever since we launched, there's been a lot of controversy about disclosure," said Ted Murphy, PayPerPost's chief executive.
Besides other bloggers questioning the ethics of receiving payments without disclosure, the Federal Trade Commission said in a Dec. 7 staff opinion that failure to disclose could, in some cases, violate consumer-protection laws on deception. The FTC did not single out PayPerPost or say whether it would launch any investigation.
David Sifry, founder of the blog search site Technorati, praised PayPerPost's move.
"Overall, this is an encouraging and long-awaited change," he said. "I think that people have learned that without trust, all posts become suspect. ... By encouraging honesty and transparency in sponsored posts, PayPerPost adds (some) clarity to the waters they muddied when they launched six months ago."
PayPerPost lets advertisers tell bloggers about word-of-mouth marketing opportunities such as a new gadget or shoe. Advertisers set a price of $5 or more per post, and willing bloggers respond. The better the price, the more quickly spots fill up. The Orlando, Fla., company brokers the payments.
Bloggers are free to trash products or write neutral reviews, but advertisers can specify whether they pay only for positive write-ups.
Advertisers include News Corp.'s Speed Channel and OfficeMax Inc., Murphy said.
PayPerPost may lose some advertisers with its new policy but believes the transparency will be better in the long term, Murphy said.
"Your bigger advertisers, clients that we really want to go after, the Fortune 500, the Fortune 1000, we saw they were requiring disclosure anyway," he said.
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__________________
A Search is a terrible thing to waste!
One Test is Worth 1000 Expert Opinions - The plural of anecdote is not data.
We can't solve problems by using the same kind of thinking we used when we created them. - Unknown
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21st December 2006, 08:39 PM
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Quality Manager
Registration Date: Sep 2003
Location: Illinois
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Re: Bloggers Must Disclose Sponsored Posts
I'm curious. Were you aware "Pay Per Post" existed before finding this item?
__________________
"Few minds wear out; more rust out"
Inscribed over the entrance of Louis Pasteur School, Chicago
Christian Nestell Bovee (1820-1904) in Thoughts, Feelings and Fancies, 1857
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21st December 2006, 08:51 PM
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Your Elsmar Cove Host
Registration Date: Jan 1996
Location: West Chester, Ohio - USA
Age: 59
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Posts: 15,857
Thanks Given to Others: 1,895
Thanked 1,566 Times in 1,018 Posts
Karma Power: 605
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Re: Bloggers Must Disclose Sponsored Posts
Nope. I wasn't. I've known of 'exchange' programs, but never considered them legitimate either.
__________________
A Search is a terrible thing to waste!
One Test is Worth 1000 Expert Opinions - The plural of anecdote is not data.
We can't solve problems by using the same kind of thinking we used when we created them. - Unknown
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