Quality Function Deployment (QFD) - Seeking information on QFD
I've read about that QFD is a very powerful tools to analyse customer voices, measuring producer's capabilities, etc to produce a product that suits the customers (satisfactions) and at the same time increase profitability for the producer.
Anyway, there has been very little emphasis (or I may be wrong ? ) on QFD. People talking about TQM, ISO, TPM, TS, VDA, etc.. (all those technical jargons), but seldom I hear people mentioned about QFD.
I'm quite interested to learn more about this tool. It seems that a lot of brainstroming involves, with some matrix correlations , etc..
Hopefully there are more people out there have the same interests and keep this QFD rolling.....
Maybe for the starts, some of the experts can share some links, or some files on QFD....
When I was coerced into a Six sigma course a few years back, I noted there was an emphasis on QFD as a source of collecting the voice of the customer (VOC).
In general, QFD is an excellent tool for gathering data to determine the VOC internally and externally. A lot of the publications that are available in the west don't do justice to this tool, I guess a lot of the intentions of this tool are lost in translation as, its origins like many heavy duty data collection tools are from the Japanese cultural aspect of quality that just simply doesn't key with the western business philosophy.
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Ask, Seek, Knock.
Last edited by Marc; 30th June 2007 at 04:39 PM.
Reason: QI M issue.
I'd love to see something like the attached in English...
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A Search is a terrible thing to waste! One Test is Worth 1000 Expert Opinions - The plural of anecdote is not data.
We can't solve problems by using the same kind of thinking we used when we created them. - Unknown
We all talk a lot about QFD in Six sigma implementation and Product developments.
some of the common complaints against QFD are:
a. lack of time to conduct several meetings and update the houses of Quality on an ongoing basis.
b. lack of sufficient data to update competitive performance on What's and How's.
c. Getting stuck by trying to optimize 2 How s which are in opposite direction.
We read successful implementation in few articles and conferences.
Is there any one in Elsmar membership who has been successful in developing a product fully, utilizing the QFD methodology?