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Actively Solicited Customer Feedback

From Elsmar Cove Quality Assurance and Business Standards Wiki

Passively Solicited Customer Feedback - Waiting for the customer to come to you about grievances/gratitude's.

Actively Solicited Customer Feedback - Asking the customer if he/she has any grievances/gratitude’s regarding his/her experience with your business.

(Foster, S. Thomas. - Managing Quality, an Interactive Approach. )

Proactive methods for obtaining customer feedback such as calling customers on the telephone or inviting customers to participate in focus groups.


See also

Related Elsmar Cove Forum Customer Feedback Discussion Threads


References

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