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Slide 120 of 241

Market Research

  • Customer interviews

  • Customer questionnaires and surveys

  • Marketing test and positioning reports

  • New product quality and reliability studies

  • Competitive product quality studies

  • “Things Gone Right” reports

    The following is a list of vehicle features. Please read the entire list and place an X next to those features of your new vehicle that you Particularly Like.

    Room & Comfort

    Interior Appearance

    Exterior Appearance

    Handling

    Things Gone Right

    Communicating Knowledge

    APQP Forum Discussions


       

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