If you always do what you always did...
In fact, if we donít change, this will come true! That isnít good enough in todayís competitive marketplace.
Change is so constant that "if you always do what you always did", you wonít even get what you always got!
You can take the "thing" approach: do something, anything! Restructure, downsize, imitate your competitors. If it seems to help them, it should help you.
Donít ignore good ideas just because you didnít invent them. Benchmark your activities against the best practices of industry worldwide.
But benchmarking is not mere copying. It is understanding the level at which you must arrive to be competitive, and from which to improve upon to become a true leader.