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lorenambrose
Do Product Sales and Marketing Brochures need to be controlled in the QMS document control system. If so exactly what AS9100 clause supports this need? I can not really find a concrete requirement.
Product Sales and Marketing Brochures - AS9100 Document Control Requirements
Re: Product Sales and Marketing Brochures
I am not an AS 9100 guy...
But let me ask you this: How important is it that your potential and existing Customers receive- or have access to the latest and greatest product and/or service information? What will tell you that the sales literature is the very latest version? When you send an electronic file/original to your copier or printer, how would you verify that it is the correct version? Shall I go further?
Before looking at a QMS standard, an organization should look at their own needs first. Then decide.
Happy Holidays!
Stijloor.
I am not an AS 9100 guy...
But let me ask you this: How important is it that your potential and existing Customers receive- or have access to the latest and greatest product and/or service information? What will tell you that the sales literature is the very latest version? When you send an electronic file/original to your copier or printer, how would you verify that it is the correct version? Shall I go further?
Before looking at a QMS standard, an organization should look at their own needs first. Then decide.
Happy Holidays!
Stijloor.
L
lorenambrose
Re: Product Sales and Marketing Brochures
I am of the belief that they should be controlled, but the VP of marketing disagrees.
I think the "customer requirements" start from the marketing literature. They are buying what we are advertising. I feel the QMS should ensure that the data is accurate and the product we manufacture should perform as "advertised".
So my thought is that this falls under the various requirements to demonstrate the flowdown of customer requirements throughout the company. Or at least it starts here.
What do you guys think?
I am of the belief that they should be controlled, but the VP of marketing disagrees.
I think the "customer requirements" start from the marketing literature. They are buying what we are advertising. I feel the QMS should ensure that the data is accurate and the product we manufacture should perform as "advertised".
So my thought is that this falls under the various requirements to demonstrate the flowdown of customer requirements throughout the company. Or at least it starts here.
What do you guys think?
Re: Product Sales and Marketing Brochures
Not unusual for folks in Marketing and Sales to oppose any form of (document) control because they believe that it takes away from their "freedom" do to whatever they please. Since most of that type of literature contains technical information (specifications), and possible purchasing decisions are made based on this info, you should apply appropriate controls.
One way to entice them is to have a company policy stating that their commissions will reduced by the amount equal to the labor and effort to correct problems as a result of incorrect sales literature.
Stijloor.
Not unusual for folks in Marketing and Sales to oppose any form of (document) control because they believe that it takes away from their "freedom" do to whatever they please. Since most of that type of literature contains technical information (specifications), and possible purchasing decisions are made based on this info, you should apply appropriate controls.
One way to entice them is to have a company policy stating that their commissions will reduced by the amount equal to the labor and effort to correct problems as a result of incorrect sales literature.
Stijloor.
It's going to be dependent on what is in those brochures. As Al is suggesting, there's often a 'get out' clause - but I'd suggest, with my customer's hat on, that if, for example, a claim was made - "24 hour repair turn around", "designed and tested to meet Mil Spec XXX", that these are the basis of customer satisfaction and, therefore contractual requirements. If you don't say such things, fine, it's in the actual PO or RFQ that you're being bound. Otherwise, you're setting yourself up for failure...promising one thing and delivering something else!
I disagree, not all purchases are accomplished through a "contract."
Think about web sites and part/material catalogs.
So they should be controlled.
Stijloor.
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lorenambrose
This is exactly what I am trying to get the marketing dept to understand. I do not want to control format, presentation, size, shape, color, etc.... I do however want to ensure that any product descriptions or functional attributes in the documents are accurate and not misleading to the customer.
If the document makes the item sound like a capaccino machine but we really are making coffee makers, then something is wrong.
I think the marketing department is affraid we are trying to "police" them.
Do you buy aviation parts on the internet?
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