So maybe how to define, classify, and develop processes for dealing with risk.
A blog on "Risky Business" (okay, Tom Cruise or the production company might sue if you used that name) could be interesting if various perspectives were used.
- Multiple levels - There's high level organizational/strategic risk and then there's design risks and then there's all the stuff in between. The tools used might vary depending on where the scope of the risk management lies.
- Case Studies - Tell me a story! Similar to what you shared re: the Navy incident, case studies give us context and help us to see applicability. You could provide the scenario and then challenge the user to identify types of risks before including your own thoughts.
- Specific standards - The requirements for risk management might vary between multiple standards. You could spend time on each standard before blending them together to show alignment/variance.
- Various application points - Applying risk management to something new might take on a different approach than applying the concept(s) to something more mature.
At the end of the day, it's great if it's something you enjoy but it's even better if it engages others.
Resonating with your audience, making them want to pay attention...that needs to be your hook.
Slightly off topic, but it relates to the resonating with your audience point. When I facilitate a focus group, it's one thing to say "Hi, I'm Roxane and I'm from the corporate operations team. And you're all here because your supervisor...ahem...nominated you." If I was one of my organization's nurses and i heard that, I'd tune out pretty darn quick.
Instead, I want to form a bond with these nurses. Nurses are about caring and compassion and helping people feel good. So, I show a slide that is titled #HelloMyNameIs ... Roxane. And I explain the story behind #HelloMyNameIs. Since doing this, my focus groups have resulted in a lot more interaction and idea sharing, because suddenly I'm one of them, we have common interests, and there is the beginning of a bond of trust and understanding.
As for why they are there, I make it about them and their ability to help the organization (not just our clients) - I show 'Why' there are there, 'How' this can help, and 'What' they can do.
To blog simply for the case of blogging could eventually lead to disinterest - either on your part or the part of your readers.
PS...For those interested in the #HelloMyNameIs concept. Keep in mind that I now work in a not-for-profit, community healthcare provider, which could be why this resonates with our staff...
A young mother in England, who was also a nurse, was diagnosed with cancer. She went into remission and all was good until a few years later, she started feeling unwell again. She went and had multiple tests done. There she was, lying in her hospital bed, alone. Her husband wasn't in the room, neither were her young children. In walked a doctor she didn't recognize who picked up her chart and said "The cancer's spread." He then left the room. She was more upset by how the doctor had behaved than by the actual diagnosis. Her husband asked her what she was going to do about it and the #HelloMyNameIs campaign began. It's about healthcare professionals introducing themselves and forming some type of connection with the clients...patients are people, not simply sick bodies. Unfortunately, our young mother passed away, however her husband has kept up the campaign in her honour. And so...#HelloMyNameIs...Roxane.
Every time I tell people this story, and I've told more times than I can count, I get goosebumps. Something so simple yet so profoundly...human...saying hello.
