E
errishuman
hi! guys , getting excited with each posting. I had tried searching but can't find something similar to my question below.
With reference to 8.2.1, when an organisation does not obtain a convincing customer needs and requirements through surveys or questionnaires or should i say not-so-effective black&white feedbacks for decision making process, will it be valid for the marketing or sales people to represent the voices of customer?
Meaning, the marketing / sales person are the people at the front line dealing with customer and the closest to customer than anybody else in an organisation. They know customer's "wants" and "don't want".
So, when in design input (7.3.2) making process or mgmt review input (5.6.2) or 7.2.1 or even 8.4, are their feedback consider valid as evidence on behalf of customer feedback / requirements?
Thanks in advance.
With reference to 8.2.1, when an organisation does not obtain a convincing customer needs and requirements through surveys or questionnaires or should i say not-so-effective black&white feedbacks for decision making process, will it be valid for the marketing or sales people to represent the voices of customer?
Meaning, the marketing / sales person are the people at the front line dealing with customer and the closest to customer than anybody else in an organisation. They know customer's "wants" and "don't want".
So, when in design input (7.3.2) making process or mgmt review input (5.6.2) or 7.2.1 or even 8.4, are their feedback consider valid as evidence on behalf of customer feedback / requirements?
Thanks in advance.