If one really wants to have an "impacting" MANAGEMENT system standard, you have to make top management accountable. As a component of making top management accountable and involved, I would start by having a requirement that every single member of top management to undertake a one-day course, with a complex test at the end of the day to ensure they understand how a quality system is strategic to the organization, how a quality system has to be embedded in the operational processes of the company and how modern quality management is achieved.
Failure of having a member of top management taking the course and passing the exam would prevent the organization from claiming compliance to the standard, much less be certified to it.
Very few executives directing organizations truly understand modern quality management and how to set up and operate the organization for continual and cost effective delivery of customer satisfaction. If so much responsibility is placed on the shoulders of top management, we should make sure these people understand the what and why they are being tasked with so much.