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Top Management must ensure that quality objectives are established.
From ISO 9001:2008:
5.4.1 Quality objectives
Top management shall ensure that quality objectives, including those needed to meet requirements for product [see 7.1 a)], are established at relevant functions and levels within the organization. The quality objectives shall be measurable and consistent with the quality policy.
So, what functions (processes) are "relevant" within your organization?
Relevant processes could be processes that affect the customers and stakeholders in the organization...
Unless there's agreement
within your organization what "relevant" means, you will likely have to fight an uphill battle.
Other Cove Members will chime in soon...
Glad you're here.