I'm going to express a slightly contrarian view, and say that I'm not too concerned. I trust that the market will sort it out in time...and hence I 100% support exposes like this...I just don't think it's anything to lose our heads over.
Cases of outright fraud can be litigated as such, certain registrars will rise to the top based on their reputation, and anyone relying on ISO certs (e.g. as a way to vet suppliers) will simply have to be more vigilant.
Publicly searchable databases will arise on their own (most large registrars already have them). Soon, due to demand, any reputable registrar will be expected
to maintain a database where the public can authenticate certificates.
Under normal circumstances the much trusted and globally recognised stamp is awarded only after a detailed audit and compliance survey which takes weeks, if not months. But here in the UAE you can have it for as little as Dh4,000 and within three days.
ISO 9001 audit taking months? ...maybe if you factor in the audit lead-time. ...but still, I think this statement is a bit misleading, and represents the process to be far more rigorous than it actually is in practice.