Taken from the year 2000 draft, this shows the emphasis is on a Management System, not on product quality
The Stated Intent of ISO 9001
This International Standard specifies requirements for a quality management system that can be used by an organization to address customer satisfaction, by meeting customer and applicable regulatory requirements. It can also be used by internal and external parties, including certification bodies, to assess the organization's ability to meet customer and regulatory requirements.
The adoption of a quality management system needs to be a strategic decision of the organization. The design and implementation of an organization's quality management system is influenced by varying needs, particular objectives, the products provided, the processes employed and the size and structure of the organization. It is not the purpose of this International Standard to imply uniformity in the structure of quality management systems or uniformity of documentation.
It is emphasized that the quality management system requirements specified in this International Standard are complementary to technical requirements for products.