•Many companies schedule a Kickoff
Meeting to establish the project as official. While it is typical for ‘upper management’ (the ‘top dog’) to play a mostly
invisible part in the project, the ‘top dog’ should be at this meeting as well as other ‘upper’ and
middle management folks. The ‘top dog’ should (must?) voice his/her
total support for the project.
•This
is where top management personally pledges support
for the project.