100 Cats



Well, if you're IKEA Marketing...

What's the correlation between {people who love their pet cats} and {people who shop for nice things for their home}? I reckon it's pretty good.

So, do you want to greenlight a proposal to shoot an inexpensive YouTube video that will be watched by upwards of a million people, that will make people who love their pet cats feel good about IKEA?

I reckon that decision took about a second.
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