Our company holds several types of "town hall" meetings in which our top management (be it a plant manager, VP, or the CEO) outlines our objectives, and the importance of meeting those quality objectives. They show them the performance measureables and where they are currently in realtion to past performance. When they announce new projects, they stress the important role that improving quality played in us landing the contract.
As for resources, well....we handle it kind of like we've always handled it. Resources are determined from any number of sources (supervisors, training coordinators, UAW, etc...) top management is responsible (after several layers) to ensure that those resources are being provided.
If there is an area that is found to be in need of resouces, it would be proof that this objective is not being met. Our managers (usually at the plant manager level and above) look at the PRR's we receive and may then determine that it is a resource issue.