Employee motivation is a huge subject that challenges organizations everywhere, especially post-Covid when the work landscape changed and when younger generations begin to replace the Baby Boomers. Motivation is discussed in excellent books like David Sirota, Louis A. Mischkind & Michael I. Meltzer's (2005) "The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want". (Pearson Education, Inc., New York.) Sirota suggests the
Three-Factor Theory.
But how to find out what employees think, what we want? How to show that is done? Successful methods are much harder than questionnaires, effectiveness of which are limited by dismal survey return results and people's natural tendency to speak up more when we're angry. (We are more likely yet to just leave, so reduction in turnover is another success measure to include in a motivational program) Yet surveys are easily produced the the auditor and can be administered en masse digitally, so they are favored by upper-level managers who would rather chew nails than go out and actually hold discussions with their people.
Yet speak with them we must. It can be done in Town Hall meetings, but most of us don't like to raise our hands in such venues so they tend to be one-way communication events. I think that focus groups over informal lunches can better get it done. Managers should emerge from Mahogany Row and learn to be better listeners than talkers.
That is very difficult to proceduralize. The ability to do it marks the difference between managers and leaders.
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