Any punchline for ISO 9001 - Communication plan across our company in all locations

[Sidney Vianna]

ISO 9000 - Making consultants happy since 1987

 

[ralphsulser]

ISO 9000 - Making consultants happy since 1987

Sidney, this is the most truthful and accurate statement I have seen yet

 

[ehari]

Thanks everyone, but I am looking for a tagline, one line statement that will get employees excited about the ISO certification.

The idea for a contest also sounds good..

 

[Jim Wynne]

Thanks everyone, but I am looking for a tagline, one line statement that will get employees excited about the ISO certification.

The idea for a contest also sounds good..

I'll go with good ol' Dr. Deming on this one. Slogans generally don't help anything. There isn't much you can do to get anyone excited about ISO registration. The best you can hope for is mildly amused. It's kind of like trying to get someone who carries bricks for a living excited about adding a few more bricks to the load, by telling him what great fun it is to carry bricks.

 

[morgand - 2006]

They got a big kick out of the contest 5 years ago. We are talking about doing the contest again. We took everyone's submissions (there was a limit and two categories- contest and just for fun), and let all of the workers vote on the appropriate ones (100% funny ones were just shared). There were 5 prizes. The winning solgan was printed on pencils, pens, a couple of other things.

 

[Jim Wynne]

They got a big kick out of the contest 5 years ago. We are talking about doing the contest again. We took everyone's submissions (there was a limit and two categories- contest and just for fun), and let all of the workers vote on the appropriate ones (100% funny ones were just shared). There were 5 prizes. The winning solgan was printed on pencils, pens, a couple of other things.

You got people excited about a contest, which is not the same as getting them excited about ISO.

 

[Marc]

ISO 9000 - Making consultants happy since 1987

And registrars...

1991 thru 2001 for me... And, somewhat, continuing... :

You got people excited about a contest, which is not the same as getting them excited about ISO.

Back when I was doing implementations at places like Harley and Motorola, I was part cheer leader in a 'project'. We came up with slogans and posters and such. There was a big awareness drive. It was an educational experience for a lot of people. It was mostly about getting people excited about their jobs. About understanding their job requirements and being able to articulate them as well as to perform.

It's a job unto its self getting people excited and motivated. Success was rewarding personally. It made me feel good.

 

[apestate]

ehari

What are the employees asking about ISO 9000?

Usually, someone wonders what ISO 9000 will do for them and what it will change about the way they work, as well as what ISO 9000 is in the first place.

I am in agreement with Jim Wynne, no slogan is better. Where I work, here in midwest America, workers have a very poor opinion of anything that comes with a slogan.

A slogan is saying to the whole company that management is improving itself. "Management is rolling out a whole new deal and it's called ISO 9000." It isn't new machinery, it isn't a new plant or a partnership with another company, and frankly, it sounds bogus.

Curiously, this phenomena is also in personal life. Talking about an idea has a tendancy to lessen it somehow. Announcing to everyone at a party that the party is great has a tendency to make the party somehow less cool. Not saying anything makes the party better.

Your question is answered by any number of hokey slogans that people have rolled out for a big implementation kick-off. However, your question is probably better answered by the opinion that you should not roll out a big slogan at all. After all, it isn't really ISO 9000 that you are implementing, it is your company's quality management system. It is a formalized, documented management program of process improvement to attain customer satisfaction. Just because it is based on ISO 9000 means beans to the average worker. If it improves a person's ability to do good work and helps things run more smoothly, that will really mean something to them.

However, you are certainly in a better position to judge. If you really believe the average worker will get excited that the company is implementing a management system based on ISO 9000, let me know, because I would like a tour.

--Erik

 

[Martijn]

Aren't we all a bit too serious here? Nobody's expecting a slogan to save the world/implement ISO 9001:2000/fullfill twelve paragraphs of the standard and be funny at the same time. If you'd want a slogan, I'd say don't focus on ISO 9001, but focus on what your company does and how they (want to) do it. This also fits any ISO-related implementation.

In dutch we say "client is king", which about sums up a positive customers first attitude. "we say what we think and do what we say" is more focussed on promises/delivering the product/service. "1 company, 1 product, 1 customer" focusses on how uniqueness of customers, etc.. "adding value to customers business", etc. etc. etc.

The thing with slogans is they don't have to explain anything, there is a story behind them which needs to inspire people. Top management does a soapbox presentation in the canteen, stating the slogan, and explaining why this is our slogan, what it stands for. Then hand out the mugs etc. Everyone will remember that story, and perhaps even explain/tell customers what it it about.

Example: customer calls up your company with a complaint. Call center picks up phone. "Hello, I'm looking for someone responsible for quality in your company". *call center employee looks at coffeemug saying 'quality's everyone's responsibility* and explains the customer that everyone is responsible for quality. Customer explains problem, call center employee puts them through to righ person, etc.

Slogans can make a difference I believe

PS why is this soapbox smiley all angry?

 

[ehari]

Jim/Atetsade,

The purpose of having a tagline is part of our communication to drive awareness amongst employees about ISO.

Marc: Would you share some of the slogans or posters or anything that could get people excited about their job and ISO?

And as atetsade pointed out we would also like to show that ISO could improve a person's ability to do good work and help things run more smoothly..

And as Martijn said we need something which would inspire people too..

Hope to get some help here..