M
Martijn
Ok, the Cove says no to slogans, or so it feels anyways. . My guess is that the use of slogans is very much related to the culture of your country as well. Reading through your post it seems a slogan is by definition empty or fake, etc. Perhaps our US based Covers (and thats quite a lot of them) have had more then their fair share of slogans throughout their lives. Over here in Europe slogans are not used that much IMHO, and if they are they might be a bit less over the top, more down to earth, IF we use them at all. Slogans must fit the culture, and overkill doesn't help either.