Recycling efforts normally come in three stages:
1 - Establish a recycling program
2 - Improve the program to capture as close to 100% of the material as possible
3 - Reduce the absolute amount of material recycled (still capturing as close to 100% as possible) - ie why are we using so much paper and how can we reduce the amount sent for recycling
Your overall objective in stage 1 could be to reduce the amount of waste sent to landfill - specific target establish a paper recycing program by ___ (date)
In stage 2 you could have an overall objective of improving your recycling program - specific target - capture say 95% of all waste paper in the recycling bin (dumster diving or waste auditing (in Ontario) is probably needed here)
In stage 3 you could have an overall objective to reduce paper use and set whatever specific target you deem reasonable.
Remember the standard says objective and targets should be measureable where practical. Not all initiatives are measureable.
By the way I agree Randy''s advice seemed very sanguine to me for someone who said they were lost and close to tears
