IMHO, If a company, large or small, decides it wants the Baldrige award, it is almost always because the chief executive is passionate about it, and has the drive to make it happen because the long term financial benefits are clearly perceived. In that environment, you will naturally have a strong and effective QMS - whether it resembles ISO-9001 or not.
If you do not have that passion and support from the top, you should not even consider Baldrige, but you should still do your best to implement a QMS that works for the company - and ISO-9001 is a good framework.