If you have the 4th Edition of the AIAG PPAP manual this would be on page 36.
According to some training material that I received from Caterpillar "Bulk Material is a substance (e.g., non-dimensional solid,liquid,gas) such as adhesive, sealants, chemicals, coatings, fabrics, lubricants, etc. A bulk material may become production material if used in a customer production part number."
Hope this helps somewhat.