Artichoke - you and I have been thru this before - you are misrepresenting what Bill Smith actually proposed. This is a real shame as he actually proposed what Geoff is saying, but most people would never know that as his two published papers are hard to obtain. defaming a dead man is a bit impolite wouldn't you agree?
in my opinion and experience I don't believe that control charts are the best indicator of quality. that's not to say that they aren't useful - they are: in the main, they are the best way of determining if a process is in statistical control and stable, provided of course the correct chart is chosen for the process at hand. However, they don't by themselves indicate quality levels. That has to do with the process behavior in relationship to the true requirements - as defined explicitly or implicitly by the Customer. Although the control chart can indicate decreasing or increasing process variation it isn't the only tool that can do that. Additionally not all features provide more value thru endless reduction of variation.