Can someone explain the marketing behind this ad?

[ScottK]

I see on the weather channel web site and Yahoo News (Reuters top stories in this particular case) there is usually an ad for "lowermybills.com".

this ad has a bicep where a tattoo gun tattoos a shadow image of a man and woman dancing with the text "Calculate New Payment" below them. There are then drop downs for a few things.

I'm not getting the connection between tattoos-dancing people-mortgage.

Am I alone in this?

 

[RoxaneB]

Hmmmm....

Tattoos = Hard-core bikers and if you're one of those the bill collectors won't bother you.

Dancing = Happy happy joy joy...lower bills, more money in the pocket to pay for dancing lessons.

Mortgage = If you have a tattoo and are learning to dance, you are pre-qualified for a lower mortgage payment.

It's all clear to me.

 

[CarolX]

Am I alone in this?

Not at all....it is one of the reasons I gave up TV about 10 years ago.

 

[Jim Wynne]

I see on the weather channel web site and Yahoo News (Reuters top stories in this particular case) there is usually an ad for "lowermybills.com".

this ad has a bicep where a tattoo gun tattoos a shadow image of a man and woman dancing with the text "Calculate New Payment" below them. There are then drop downs for a few things.

I'm not getting the connection between tattoos-dancing people-mortgage.

Am I alone in this?

In looking at the two sites you referenced, I saw three different versions of the ad--the one you mention, one where a house is being drawn (tattooed) and one with a big pig. The house makes sense, of course, but for the other two, your guess is as good as anyone's. Part of the strategy in placing animated ads is (obviously) to attract attention, so I guess it must be working.

 

[Jim Wynne]

Not at all....it is one of the reasons I gave up TV about 10 years ago.

You gave up TV because of goofy Internet ads?

 

[chergh - 2008]

Well having a quick think about it there are possibilities for a lot of meanings heres mine:

Bicep equates to strength

Tatoos are permanent

Dancing equates to enjoyment/happiness

The shadowed men and women, if they have no features then it's easier to imagine them as being you.

It may simply be the advertising people take to many mind altering substances and came up with this.

Interpretation is down to the individual and you can take almost anything you want from this and it got you interested.

 

[CarolX]

You gave up TV because of goofy Internet ads?

No - bad programming and stupid advertising. Unfotunately - I can't avoid the silly internet ads on my news sites.

 

[SteelMaiden]

Well having a quick think about it there are possibilities for a lot of meanings heres mine:

Bicep equates to strength

Tatoos are permanent

Dancing equates to enjoyment/happiness

The shadowed men and women, if they have no features then it's easier to imagine them as being you.

It may simply be the advertising people take to many mind altering substances and came up with this.

Interpretation is down to the individual and you can take almost anything you want from this and it got you interested.

In my case, dancing equates to stepped on toes and ackward moves.:mg:

I vote for the mind altered scenario. It's the only one that makes sense for a lot of those ads.

 

[Randy]

Makes you want to ask "What the heck is this about?" and then leads you to the link. In "JAWS" it was called chum.

 

[Scott Catron]

These animated things are just there to draw your eye to the ad.