Can someone explain the marketing behind this ad?

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G

Grizz1345

#12
As with most advertising it is designed to make you think about a product. If the add is extremely good you will remember it. If the ad is the dumbest thing you ever saw you will also remember it. Sounds like this add has achieved it's goal. What pleasure it would be to have a program like the old Maxwell House Playhouse. If I remember correctly they had an add at the beginning and one at the end. How I long for the good old days.:)
 
#14
Yes, I can.

lowermybills.com is so effective at lowering your bills that after you calculate your new payment you will, in order:
-Feel like dancing.
-Have enough money to take dancing lessons.
-Be so happy with them (lowermybills & dancing lessons) that you will get a tattoo of your whole experience

Oh, yeah, and you'll think "WTF is that?" while trying to come to this conclusion so you will click the link. It's all about capturing the short attention spans that have been...

look, there goes somebody's dog
 

CarolX

Super Moderator
Super Moderator
#15
Oh, yeah, and you'll think "WTF is that?" while trying to come to this conclusion so you will click the link. It's all about capturing the short attention spans that have been...

look, there goes somebody's dog
:lmao: :lmao: :lmao:

I am serious, that got me to laugh out loud.

And let me ask, does the general public really fall for this? I guess so. There is a radio ad running in the Chicago area for a "debt consolidator" and the anouncer repeats - again and again - "It's not your fault". Who's fault is it?????? I know that folks fall on hard times, and things happen - but to go to the mass public and say "It's not your fault" .....I just don't know - just makes me :mad: :mad: .
 
S

silly girl

#16
Did you notice that if you move your cursor over the ad without clicking, the tattoo gun follows?

Silly Girl
 

harry

Super Moderator
#17
Simply put, advertising is about the battle of the mind - the mind of the consumer. Creative personnels used various methods hoping to achieve this objective. Traditionally, creativity is the method but towards the end of the last century, bizzare and often controversial methods/approach were used.

'Benetton' was the master of such methods. Their ads/commercials in the mid-nineties often create controversy and became the talk of the town. And it made Benetton famous and identified with the non-conformist yuppy lifestyle then.

Since then, many try to immitate but not often with success. Some commercials succeeded in remaining in the mind of the consumer and be identified but for a wrong reason - Pure Stupidity!
 
Last edited:

Cari Spears

Super Moderator
Staff member
Super Moderator
#18
Some commercials succeeded in remaining in the mind of the consumer and be identified but for a wrong reason - Pure Stupidity!
"Head On - apply directly to the forehead. Head On - apply directly to the forehead. Head On - apply directly to the forehead. Head On - apply directly to the forehead..."

Ugh! The commercial causes the headache! :mad:
 
D

ddunn

#19
"Head On - apply directly to the forehead. Head On - apply directly to the forehead. Head On - apply directly to the forehead. Head On - apply directly to the forehead..."

Ugh! The commercial causes the headache! :mad:
Hay, let's create a problem and sell the solution in one add.
Great marketing.:cool:

Now, where is my Advil.:bonk:
 
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