We obtained a consultant to assist us with ISO 9001:2000 implementation. He insists that senior management, preferably the CEO, be at the 1st and 2nd training sessions. Obviously, due to the importance of Management's involvement the new standard. How far do I go with insisting (as much as I'm allowed)that they attend. Marc said in one of his posts that in auditing he cuts the CEO/President some slack and audits the Quality Mgt System and processes. If everything is cool, the CEO/President is left alone. Our proposed training sessions will run a full workday:8 to 4. Our CEO has stated he will be there part time. We also have a General Manager, who really runs the show. Can our CEO designate him as the top of the pyramid? My gut feel is yes. How about it?