The way I look at COP is that it is a process, whereby input is from customers (internal and external) , and the output is the satisfaction of customer and fulfillment of requirements.
Input ---> Process ---> Output.
Sometimes, i do use the
SIPOC model to understand the COP. As for the market analysis COP, few things you can look at are:
Input : Benchmarking, vocie of customer, QFD, service report, competitor analysis, etc
Process : The analysis itself, trend analysis, report & data gathering, survey, internal / external studies..etc
Output : The feasibility report, design and development report, product / market needs report, etc
