Customer Preference Testing

bill.Kal

Involved In Discussions
Good morning,
Any idea where I could get a nice, concise overview of customer preference testing? Ideally with respect to medicines and medical devices? Any regulations, guidances, tips etc. All suggestions are welcome
 

yodon

Leader
Super Moderator
I'm not completely sure what you're asking. I thought you might be talking about something like A/B tests but I couldn't see how that could relate to medicines. Maybe if you can provide more clarification on what you're asking about, you may get more responses.
 

Miner

Forum Moderator
Leader
Admin
Customer preference testing for commercial products usually mean something like conjoint analysis, but I am at a loss on how that would apply in medicines or medical devices.
 
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