Actually we are providing a typical bi-directional in-flight internet connection. You can online game, surf the web, stream movies, send and receive an email, etc... literally anything you do on your computer at home.
I was just wondering if anyone had gone through this with a service organisation. Manufacturing and D&D of products are quite easy. Problem is the standard has a bias towards tangible products but expects equal application for services and that is often a square peg - round hole sort of thing.
I believe your service design comes up from the selection of requirements based on the customers inputs.
Selection in terms of number of modems and type of modems
Selection in terms of regions covered
Selection in terms of speeds offered if you have variants.
Selection in terms of making out the service offer agreements
....any many more based on your technical input requirements.
All such of these requirements inputs you can analyse and make a form to be filled by the customer.
Based on this input, you can design the service deliverable, including the modem(s) and any other hardware like power supply for the modem etc., prepare a quote for the customer as well as draw up the necessary agreements documents for service offer with terms and conditions and any channel for conflict resolution.
Pretty much like what you do for your planning for service realisation. Only that here you are taking all the inputs to design your forms and agreements, terms and conditions of service.
You can see a good amount of overlap between service design and service providing, with the design validation happening after service delivery.
You will also see that complaints if any, give you opportunity to make changes in your service documentations (design changes)
Hope I have not confused you..