Violetta,
I believe that Barb and Marc are speaking in regard the use of ISO 9000 and your Registrar's Logo as a Marketing tool. For instance, if I were to use our Registrar's Logo, I must be in keeping with their rules of compliance (where I can use it, how big the logo is, etc.). Since ISO 9000 registration registers your Quality System and not your products, then the logo may not be used to mark your product. At a surveillence audit, the Registrar's auditor will ask if your organization is using the Logo as part of your Marketing angle (we do not). Often times the logo is added to business cards etc. I believe that what they do is to check to make sure you are compliant. As I said, we do not use our Registration as a Marketing tool, so I am speculating here. Barb, Marc, are you there?
Back to the group...
I believe that Barb and Marc are speaking in regard the use of ISO 9000 and your Registrar's Logo as a Marketing tool. For instance, if I were to use our Registrar's Logo, I must be in keeping with their rules of compliance (where I can use it, how big the logo is, etc.). Since ISO 9000 registration registers your Quality System and not your products, then the logo may not be used to mark your product. At a surveillence audit, the Registrar's auditor will ask if your organization is using the Logo as part of your Marketing angle (we do not). Often times the logo is added to business cards etc. I believe that what they do is to check to make sure you are compliant. As I said, we do not use our Registration as a Marketing tool, so I am speculating here. Barb, Marc, are you there?
Back to the group...