Documentation for Marketing - Is it necessary for them to have those documents?

Kevin Mader

One of THE Original Covers!
Staff member
Admin
#11
Violetta,

I believe that Barb and Marc are speaking in regard the use of ISO 9000 and your Registrar's Logo as a Marketing tool. For instance, if I were to use our Registrar's Logo, I must be in keeping with their rules of compliance (where I can use it, how big the logo is, etc.). Since ISO 9000 registration registers your Quality System and not your products, then the logo may not be used to mark your product. At a surveillence audit, the Registrar's auditor will ask if your organization is using the Logo as part of your Marketing angle (we do not). Often times the logo is added to business cards etc. I believe that what they do is to check to make sure you are compliant. As I said, we do not use our Registration as a Marketing tool, so I am speculating here. Barb, Marc, are you there?

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barb butrym

Quite Involved in Discussions
#12
right on kevin...that is exactly what i meant.
I agree with the marketing/design tie as well. Some companies are very detailed on that.....some companies actually 'design' a marketing strategy for the retail stores for their products. And of course design sometimes needs to work with a market analysis.....the possibilities are endless, what makes sense for your company?
 

Kevin Mader

One of THE Original Covers!
Staff member
Admin
#13
Barb,

Thanks for confirming my suspicion. Also, thank you for taking care of Mike in regards the details of your Lead Auditor course. I was both flattered and appreciative.

You also hit the nail on the head with regard our Marketing and Design program. We will do a preliminary marketing research and the design prestudy. Later, we follow up with a second market study and final design modifications based on this feedback. This approach has been beneficial in many areas, particularly in delivering new products with the features expected by our Customers in a realitively short period. Project launches are on or close to schedule with fewer logistical issues. I believe if we did not formalize the Marketing input to the process, final design changes would be made futher into the process raising the total cost of the project not to mention the increased animosity that would almost certainly be present between groups. Here I see that the program adds value to the product (design) and goodwill (nonvalue added, but necessary) amongst project group participants.

On a personal note, I believe my experience would lead me to recommend formalization of the Marketing input to the design processes as they will inevitably impact Operations and the Customer.

Violetta, I would say that you might want to create some work instructions, especially for the processes folks seem to fall down on, regardless if your organization seeks ISO Registration or not. It might serve to settle folks that may be a little high strung with the reorganization blues. Who knows; perhaps your organization becomes the marketing benchmark (some positive thinking on my part)? Good luck!

Regards,

Kevin

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