General Motors is planning to shut down Saab

Marc

Fully vaccinated are you?
Staff member
Admin
#1
The NY Times reports that auto enthusiasts across the country are dismayed by the news that General Motors is planning to shut down Saab, the Swedish carmaker it bought two decades ago, after a deal to sell it fell apart. Even with its modest and steadily declining sales, Saab, an acronym for Svenska Aeroplan Aktiebolaget, or Swedish Airplane Company, long stood out as a powerful brand in spite of itself. 'It wasn't designed to be a fashion statement,' says Ron Pinelli, president of Autodata, which tracks industry statistics. 'It was designed to provide transportation under miserable weather conditions.' Many Saab owners consider the brand's glory days to be the 1980s, when Americans began buying cars again after a recession and energy crisis. 'The cars were communicative,' says Pinelli. 'They didn't try to numb the experience like cars do today.' The cars had odd touches and appealed to those who appreciate the unconventional. For example, Swedish engineers assumed drivers would be wearing gloves, so they designed big buttons for the dashboard. Though the cars were compact, with long hoods and short rear ends, there was plenty of headroom inside. Now Saab, a brand that once had one of the clearest identities in the industry, seems headed for extinction just as automakers are searching for more distinctive designs to help set them apart. 'It's a shame that Saab is a victim,' adds Pinelli.
 
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Stijloor

Staff member
Super Moderator
#2
A company in the Netherlands, Spyker, has submitted a new offer to GM.

From Automotive News:

Spyker Cars said today it had submitted a new offer for Saab. Spyker CEO Victor Muller said an 11-point proposal had been submitted to GM addressing each of the issues that arose during a due diligence process.
Stijloor.
 
#3
A classic - and often repeated - case of ineptitude by GM! Saab is an iconic brand which, since GM's take over, has become a parody of the GM of the 50's. They took innovative stylish, well engineered cars and turned them into rebodied Vauxhalls, at a time when Vauxhalls were crap as well!

Then, to really sully the name, GM put Saab badges on under-selling Subarus and on souped-up GMC Trail Blazers! (thankfully, no-one outside the US had to endure them).

I only hope that whomever it was had those great ideas doesn't work at GM any longer and that someone will have a fighting chance to keep Saab alive...
 
Last edited:

Helmut Jilling

Auditor / Consultant
#6
A classic - and often repeated - case of ineptitude by GM! Saab is an iconic brand which, since GM's take over, has become a parody of the GM of the 50's. They took innovative stylish, well engineered cars and turned them into rebodied Vauxhalls, at a time when Vauxhalls were crap as well!

Then, to really sully the name, GM put Saab badges on under-selling Subarus and on souped-up GMC Trail Blazers! (thankfully, no-one outside the US had to endure them).

I only hope that whomever it was had those great ideas doesn't work at GM any longer and that someone will have a fighting chance to keep Saab alive...
I agree. I owned two of them over the years, and they truly were innovative and before their time. I suspect that GM learned some things from Saab, which they used to improve theiir own cars. But, I never thought GM would be good for Saab. A small innotive company swimming in a huge bureaucratic ocean at GM. Ford succeeded in making Jaguar better, but GM never knew how to market Saab on its own. I hope the Spyker deal works out. It would be nice to see the brand resurrect itself.
 
Q

qualitytoughnut - 2010

#7
GM is loosing one after the other leaf from it's crown and it is going to be bare headed before long. I feel they have failed to manage the crisis and this great name of the auto industry is on its way to fading out.

qualitytoughnut:notme:
 

Helmut Jilling

Auditor / Consultant
#8
GM is loosing one after the other leaf from it's crown and it is going to be bare headed before long. I feel they have failed to manage the crisis and this great name of the auto industry is on its way to fading out.

qualitytoughnut:notme:
I actually think that they are turning around, but they are still not learning well. Time will tell.
 
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