Impersonal Google Search Results Are Few And Far Between, DuckDuckGo Finds
Personally I have pretty much switched to Bing or DuckDuckGo since I did a Google search for Elsmar recently while checking on what people were getting when they searched and got a "Buy Elsmar on Amazon" search result.
As a "search" engine Google has lost it's "mind".
From the article said:
You are what you search. That’s definitely the case on Google, where any search query turns up a personalized set of results based upon your prior Google search history data, even if you’re completely logged out of your Google account.
So it’s been since 2009, when Google expanded personalized search to all users.
But what this means on a practical level is that searching for the same set of terms, including politically charged topics like “abortion,” “gun control,” even the President’s last name, “Obama,” can pull up wildly different results for different users even they’re all signed out of Google, according to a new test by a rival, small, privacy-minded startup search engine called DuckDuckGo.
“I didn’t expect so much variation for signed out US users,” DuckDuckGo’s founder Gabriel Weinberg told TPM in an email. “You expect some personalization when you’re signed in. But if you’re signed out or in incognito mode, you expect to get the ‘regular results.’ What we found is there are no more ‘regular results’ on Google.”
So it’s been since 2009, when Google expanded personalized search to all users.
But what this means on a practical level is that searching for the same set of terms, including politically charged topics like “abortion,” “gun control,” even the President’s last name, “Obama,” can pull up wildly different results for different users even they’re all signed out of Google, according to a new test by a rival, small, privacy-minded startup search engine called DuckDuckGo.
“I didn’t expect so much variation for signed out US users,” DuckDuckGo’s founder Gabriel Weinberg told TPM in an email. “You expect some personalization when you’re signed in. But if you’re signed out or in incognito mode, you expect to get the ‘regular results.’ What we found is there are no more ‘regular results’ on Google.”
As a "search" engine Google has lost it's "mind".