A
Atul Khandekar
While we debate the new management philosophies and Gurus in another thread, here is an interesting jargon creater I found. The example is a defence related 'buzz-word generator', but I am sure it can be extended to many other areas and all languages.
"...The Canadian Defence Department is credited with the invention of the following 'buzz-phrase generator'.
Column 1
~~~~~~~~
0.integrated
1.overall
2.systematized
3.parallel
4.functional
5.responsive
6.optimal
7.synchronized
8.compatible
9.balanced
Column 2
~~~~~~~~
0.management
1.organizational
2.monitored
3.reciprocal
4.digital
5.logistical
6.transitional
7.incremental
8.third-generation
9.policy
Column 3
~~~~~~~~
0.options
1.flexibility
2.capability
3.mobility
4.programming
5.concept
6.time-phase
7.projection
8.hardware
9.contingency
The procedure is simple. You think of a three-digit number at random and take the corresponding word from each column. Thus, 601 gives you the buzz-phrase 'optimal management flexibility', 095 gives 'integrated policy concept', 352 gives 'parallel logistical capability', and so on. The authors claim that the buzz-phrase generator gives its users 'instant expertise on matters pertaining to defence', enabling them to invest anything they write, not with any particular meaning, but with 'that proper ring of decisive, progressive, knowledgeable authority'. ..."
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Taken from the book "The Complete Plain Words" by Sir Ernest Gowers
"...The Canadian Defence Department is credited with the invention of the following 'buzz-phrase generator'.
Column 1
~~~~~~~~
0.integrated
1.overall
2.systematized
3.parallel
4.functional
5.responsive
6.optimal
7.synchronized
8.compatible
9.balanced
Column 2
~~~~~~~~
0.management
1.organizational
2.monitored
3.reciprocal
4.digital
5.logistical
6.transitional
7.incremental
8.third-generation
9.policy
Column 3
~~~~~~~~
0.options
1.flexibility
2.capability
3.mobility
4.programming
5.concept
6.time-phase
7.projection
8.hardware
9.contingency
The procedure is simple. You think of a three-digit number at random and take the corresponding word from each column. Thus, 601 gives you the buzz-phrase 'optimal management flexibility', 095 gives 'integrated policy concept', 352 gives 'parallel logistical capability', and so on. The authors claim that the buzz-phrase generator gives its users 'instant expertise on matters pertaining to defence', enabling them to invest anything they write, not with any particular meaning, but with 'that proper ring of decisive, progressive, knowledgeable authority'. ..."
====
Taken from the book "The Complete Plain Words" by Sir Ernest Gowers