Looking at
Reducing Scrap, reducing Non conforming material, increasing sales by reducing customer returns
Turning R&D projects into sales
So, perhaps these are business objectives. Moving on:
If we want to reduce scrap - we need to understand what is the process that makes scrap? Why is it we had to declare this "stuff" to be scrap? Do you have a tracking method for WHY something was declared as scrap? Next, is this related to a specific product, or is it across all production lines? If we understand what caused the scrap, and what production is the source of the scrap, we can start investigating. What do the supervisors and production crews think are the source of the scrap? Even wilder - is one person's scrap another person's gold mine?
For noncomforming material - are we talking incoming material or outgoing material? Similar to the scrap questions, what caused the material to be noncomforming. Is it limited to a specific type of material, to a specific supplier? What is the process that creates non-comforming material?
Similar process for customer returns. Why? What? Who? is doing the returns.
Tougher is turning R&D projects into sales. Having dealt with laboratories, there is a certain risk there - we need to keep up R&D, BUT very few R&D lines will create a product. Many R&D products are happy accidents - super glue, sticky notes, Silly Putty. Are we limber enough to turn a "failure" in what we intended into an unintended success? Are we willing to celebrate audacious failures? What is the risk tolerance for R&D? On a more practical level - who are our partners out there and what are their roles and desires? What is the "next big thing" in our industry?