Improving Customer Satisfaction

#1
Need some help with the following questions:
  1. How to build an effective customer focus strategy?
  2. What can be done to minimize or eliminate customer complaint barriers?
  3. What questions should be included in a customer service survey in a market research consultancy firm
 
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yodon

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#2
I'll pass on 1 & 3 - I would want to know much more about the company before even hazarding some comments.

On 2, are you talking about internal barriers (complaints get buried?)? If so, is the feedback used punitively? That's a sure way to erect barriers! If you have a management philosophy that every complaint is a management problem or an opportunity for improvement, then there really shouldn't be any barriers.
 
#3
I'll pass on 1 & 3 - I would want to know much more about the company before even hazarding some comments.
As mentioned at the last it's a 360 degree marketing research consultancy firm that provides industrial research, in-depth reports, administrative support and data administration including digital marketing support - all that needs for business development.

And yes internal barriers.
 
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