Huh?
The point is ISO is very insular and primarly restricted to manufacturing facilities.
Really cannot accept that as true. Don't know where the 'insular' comes from, and as for manufacturing... the Standard itself contradicts that.
Almost my entire clientele is service businesses!
Why blame the Standard? Isn't that a little like a workman blaming the tool? You can use it properly or drop it on your foot - the choice is yours.
And if someone doesn't understand what I do, I don't really mind. I try to describe it in terms that work for them, but if overall it's still way outside their field of experience, so be it.
If as quality professionals we aren't imbued with a passion for quality and a passion for helping others realise what quality is, and can be, and can do for organisations that work with it, then we're probably better off in another field of work. What about channelling our energy into trying to improve things - like demanding better service from certifiers and auditors?
The more I work with ISO 9001, the more I respect it & why various bits are in it. No, it's not perfect (what ever is?) Yes, it can be improved (what can't?). Six Sigma can do some wonderful things, but no, it isn't a standard. (As for which of 9001 and Six Sigma is "better known", does it really matter? Spare me from 'better known' being a good criteria, there's enough celebrities around famous for being famous as it is... )
And the folks who do it 'just for the certificate'? Yup, they're around. But one has a choice as to whether you will or won't choose to work with or for them. I won't. I'll earn less rather than do that kind of work.
The IT industry has a well known saying: Garbage In, Garbage Out.
No one can or will ever get more from their quality project, their quality system - even their life!! -- than they're prepared to put into it in the first place.