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It's all about integrated systems. As long as QM professionals ignore what else goes on in the organization, they'll always be seen as just baggage. If they link what they do to what the organization does strategically, then they'll be seen as value adding.
If people want to just focus on what ISO requires, that's their decision. But many organizations go beyond the basic requirements (e.g., using 9004), and become better business partners.
If people want to just focus on what ISO requires, that's their decision. But many organizations go beyond the basic requirements (e.g., using 9004), and become better business partners.