the 'say what you do' thing. Has nothing to do with 'ISO', not even the old one.
The phrase was 'invented' by someone (from Dupont, I think) in the early days of ISO registration here in the USA. There was little experience or guidance on implementation of 'ISO 9000' and if you had a document to describe what you were doing, during the audit, then the 3rd party auditor would grant you a certificate. That's not really what 'ISO' is about
Andy