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ISO Issues ISO 9000 - ISO 14000 Publicity Guidelines

Marc

Captain Nice
Staff member
Admin
#1
The International Organization for Standardization has issued new guidelines for publicizing registration to the ISO 9001:2000 quality management system and ISO 14001 environmental management system standards.

The guidelines are outlined in “Publicizing your ISO 9001:2000 or ISO 14001 certification” and are intended to help organizations apply good practices when publicizing, communicating and promoting their registration to stakeholders, including staff, customers, business partners and the general public.

ISO’s guidelines insist upon reference to the full designation of ISO 9001:2000 - not “ISO 9001” - in order to avoid the possibility of confusion between the valid and invalid versions.

ISO’s guidelines help registered organizations avoid the misuse of ISO’s logo and name in connection with registration among other things.

The guidelines also state: “ISO 9001:2000 and ISO 14001 give generic requirements for management systems, not requirements for specific products or services. ISO 9001:2000 and ISO 14001 marks of conformity are not to be displayed on products, on product labels, on product packaging or in any way that may be interpreted as denoting product conformity.”

ISO Secretary-General Alan Bryden commented: “ISO first published such guidelines in 1993, and they’ve been periodically updated since then to assist users. We know that we’re meeting a market need because, for example, a draft of the latest version posted on ISO’s Web site attracted 44,000 visitors within 21 weeks. ISO not only produces useful standards; it also facilitates their use.”

The guidelines are available as a free download from ISO’s Web site, www.iso.org
 
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